How to build a sustainable founder-led brand that grows — even when you’re not around — without the burnout that kills most early-stage founders.
A 90-minute workshop that can shift how you scale — for good.
I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. This isn’t some fluffy course. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.
Founder, Cultivated Culture
Followed by 1.4M+
Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business and life. He doesn't accept that good business and good life should be mutually exclusive.
Co-Founder, Morning Brew
Sold Morning Brew $75M to Business Insider
The proof is in the pudding. Matt's approach has helped grow Herb into a major media company with a massive community, and his personal brand continues to grow impressively.
Investor | Entrepreneur | CreatorFollowed By 850k+
The Content GPS System that turns scattered founders into systematic CEOs.
How to build a Growth Engine that attracts opportunities — without constant chasing.
The Profit Flywheel framework that helps content consistently drive growth and monetization.
My exact team structure that supports freedom — not more management headaches.
The Viral Content Formula that helped generate billions of views across platforms.
Why systems beat hustle every time — and how to build your own.
The 3-pillar framework running my $13.8M portfolio at 70% margins.
Fellow Founder,
What if your business could grow — even when you’re offline?
Not slow, steady growth. I mean scalable, system-driven growth. Even while you’re sleeping, traveling, or actually living your life.
Five years ago, I was trapped in my own business. 80-hour weeks. Constant fires. Every decision needed me.
I’d built a prison — with corner office views.
My biggest regret? Not building a personal brand for the first 10 years of my career. That decision cost me millions — not just in revenue, but in opportunity, in freedom, in the life I could have been living.
Today, my reality is different:
The difference?
I discovered that systems beat hustle. Every. Single. Time.
On August 21st, I’m setting aside 90 minutes to walk you through the exact Content GPS System that helped me transition from scattered hustle to systematized growth.
This isn’t just theory.
These are the same frameworks, templates, and processes I use in my businesses every day.
Here’s what we’ll cover:
This isn’t about gimmicks or “growth hacks.”
It’s about building something that lasts — a business that grows with precision, so you can focus on what really matters.
If this resonates with you, I hope you’ll join me. The conversation will be richer with your presence.
To your systematic success,
-Matt
Over the past 14 years, I’ve built communities and companies guided by a simple principle: connect people through systems that matter.
I scaled Herb to over 12 million followers, sold my first company, and now guide a portfolio of businesses generating $13.8M annually.
I’ve had the privilege of advising founders like Ali Abdaal, Tom Bilyeu, and hundreds of others building 8- and 9-figure businesses.
But more importantly — I’ve made every mistake you’re probably making right now. And I’ve figured out how to systematize the solutions.
My mission?
Transform entrepreneurs into legendary brands through simple systems that scale freedom.
