Revenue is vanity. Profit is sanity.
Systems are reality.

What if the real difference between founders stuck at $50K per month and those scaling to $500K and beyond isn’t effort — but the systems they use?

The brutal truth.

Every day, high-performing founders quietly unlock profit hidden inside their business — using systems most people have never seen.

If you’re not using these 21 strategies, chances are you’re leaving serious revenue on the table — and your competitors won’t wait for you to catch up.

It’s not about working harder. It’s about knowing what actually moves the needle.

Don’t let a lack of strategy be the thing that stalls your growth.

The founder's money multiplier.

21 daily emails. 21 field-tested strategies. 21 days to rewire how your business uses systems to drive revenue — without working harder.
One profit strategy
that takes 2 minutes to read.
One ChatGPT prompt
to implement it immediately.
One killer quote
you'll want to share with your team.
Timid salespeople have skinny children.
 — David Ogilvy

Here's what you'll discover.

Week 1
Foundation profit systems.
  • The problem solving formula (Day 1).
  • The 3-touch trust system (Day 2).
  • The content cash machine (Day 3).
  • The waitlist wealth builder (Day 4).
  • The referral revenue engine (Day 5).
  • The premium pricing psychology (Day 6).
  • The authority acceleration method (Day 7).
Week 2
Scaling profit systems.
  • The email money multiplier (Day 8).
  • The organic growth override (Day 9).
  • The community cash cow (Day 10).
  • The partnership profit playbook (Day 11).
  • The retainer revenue model (Day 12).
  • The upsell automation system (Day 13).
  • The scarcity sales formula (Day 14).
Week 3
Advanced profit systems.
  • The value ladder blueprint (Day 15).
  • The effective launch sequence (Day 16).
  • The social proof snowball (Day 17).
  • The niche authority position (Day 18).
  • The backend revenue beast (Day 19).
  • The recurring revenue rocket (Day 20).
  • The done-with-you model (Day 21).

Real results from real founders.

steve gatena
Steve Gatena
Pray.com

“Matt's frameworks and systems have been transformational for my growth.

Since learning Matt's systems, I've grown my LinkedIn following significantly, launched a successful podcast, and scaled my SaaS business to new heights."

Zach Murray
Zach Murray
Foreplay

"Matt’s systems gave me a level of clarity I hadn’t found elsewhere.

They helped me focus on what mattered most and gave me a framework to build on. Over time, I saw meaningful growth and more consistency in our revenue. The strategies are sharp, actionable, and cut through the noise."

Samee Hassan
Samee Hassan
DevSignal

Matt’s monetization systems helped me focus on building a more structured and scalable offer.

After applying the strategies, I started closing better-fit clients and building real momentum. The approach is clear, practical, and grounded — it’s been a strong contributor to our progress."

*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

Why this works.

What doesn't work.

Generic business advice that applies to everyone.

Theoretical frameworks with no real-world application.

"Guru" tactics that worked 5 years ago but don't work now.

One-size-fits-all solutions that ignore your specific situation.

What actually works.

Battle-tested systems from founders doing $50K-$500K, and beyond, per month.

Specific strategies with exact implementation steps.

Real case studies from the trenches, not theory.

Immediate action items you can implement today.

Don't worry about being perfect. Worry about being profitable.
 — Matt Gray
Who this is for.

High-ticket coaches doing $50K+ per month.

Consultants who want to scale without more hours.

Agency owners ready to systematize their growth.

Course creators who want recurring revenue.

SaaS founders looking for organic growth strategies.

Entrepreneurs building 7-8 figure personal brands.

Who this is not for.

❌ People looking for "get rich quick" schemes.

❌ Founders not willing to implement systems.

❌ Anyone making less than $10K per month.

❌ People who want someone else to do the work for them.

❌ Content creators who resist structure or accountability.

❌ Entrepreneurs stuck in “ideas” with no action or traction.

What happens when you join.

Immediately

Access to the complete 21-day email sequence for free, no gimmicks.

Day 1

Your first growth strategy hits your inbox at 6 A.M. New York time.

Day 21

You'll have 21 revenue systems to use in your business.

Day 22

You might wonder how you ever scaled without these systems.

Bonus: The ChatGPT profit prompts.

Every email includes a custom ChatGPT prompt so you can implement the strategy immediately.

No more "sounds great, but how do I actually do it?"

Just copy, paste, and execute.

The future belongs to founders with velocity.
 — Matt Gray

What experts are saying about Matt.

brett adcock

Brett Adcock

Founder
Figure.ai

Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. Would highly recommend working with him.

Harley Finkelstein

Harley Finkelstein

President
Shopify

Matt is one of the most brilliant and thoughtful community builders I've ever met. He has tips and frameworks that scale and you can use today in whatever you are building.

Scot Chisholm

Scot Chisholm

Founder
Classy

This is the most curated group of founders I’ve ever been a part of. It’s truly heavy-hitters only.

Austin Belcak

Austin Belcak

Founder
Cultivated Culture

If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.

*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

Frequently Asked Questions.

How much does this cost?
How long are the emails?
Will this work for my industry?
What if I'm already successful?
Can I share these with my team?

P.S. Want to go even deeper?

You’re likely leaving serious revenue on the table.

Not because you’re not smart enough.

Not because you’re not working hard enough.

Not because you don’t have good ideas.

But because no one ever showed you the systems high-level founders use to scale — the kind of strategies that don’t just grow revenue, but multiply margin, clarity, and control.

After you complete the 21-day series, you’ll have the option to apply for Founder OS Velocity — my private advisory for founders doing $30K–$500K per month who want access to our internal systems, growth playbooks, and a curated community of serious operators.

But first, let these 21 strategies rewire how your business scales.

Get started below.

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