The Role
As a Media Growth Strategist, you’ll drive the top of funnel engine for Founder OS through paid acquisition - primarily on YouTube and Meta. You’ll collaborate closely with Matt Gray and the content team to identify, test, and scale high-performing ad creative that converts founders into clients. You’ll live in the data, iterate rapidly, and make strategic decisions that directly impact our monthly revenue.
This isn’t just a media buying job. It’s a leadership track for someone who’s equally skilled at creative ideation, funnel optimization, scripting, segmentation, and scaling campaigns in the high-ticket expert space.
Key Responsibilities
- Campaign Execution & Optimization: Launch, manage, and optimize ad campaigns across YouTube and Meta to hit CAC, ROAS, and CPL targets
- Creative Strategy: Ideate and script new video ads weekly; identify hooks, angles, and messaging based on funnel data and content performance
- Split Testing & Scaling: Run structured A/B tests, iterate on winning creative, and scale campaigns aggressively while maintaining performance
- Audience Targeting & Segmentation: Build high-converting custom and lookalike audiences; test new targeting strategies for high-intent leads
- Landing Page Collaboration: Work with our tech and copy team to refine landing pages, bridge pages, and funnels based on ad performance insights
- Analytics & Reporting: Track key performance metrics, generate weekly reports, and communicate results clearly with leadership
- Cross-Functional Integration: Collaborate with organic, content, and product teams to align paid strategy with the overall growth engine
Core Metrics for Success
- 2-4 new winning creatives tested every 2 weeks
- Weekly reporting on spend, ROAS, CAC, funnel metrics
- Monthly revenue generated from paid traffic
- Creative testing velocity and turnaround speed
Who We’re Looking For
You’re someone who thrives in high-growth, fast-paced environments and is passionate about helping founders succeed. The ideal candidate has a deep understanding of client success and knows how to drive results that align with both business goals and personal growth.
- Direct-Response Obsession: You study what makes ads convert. You analyze hooks, steal like an artist, and optimize like a machine
- Ownership Mentality: You don’t wait for someone to tell you what to do. You run your domain like a business inside the business.
- Creative Thinker: You can script high-performing ads, test 10 hooks for one idea, and find new angles based on data.
- High-Performance Operator: You’ve managed significant ad spend in high-ticket programs and can scale campaigns profitably.
- Adaptable & Data-Driven: You thrive in fast-paced, evolving environments, and make decisions based on numbers, not guesswork.
- Culture Fit: You live for growth, excellence, and continuous learning. You’re “up-levelable,” down-to-earth, and up for the mission.
What We Offer
- Competitive Salary & Performance-Based Bonuses
- Remote-First Work Environment: Work from anywhere in the world with a team of high-performers.
- Personal & Professional Growth: Founder OS is a place where you’ll learn from some of the best in the business, with opportunities to grow within the company.
- Impact: Be part of a movement that’s empowering thousands of founders to scale their businesses.
- Collaborative Team: Work closely with industry experts, thought leaders, and high-impact founders who are making a difference in the world.
Qualifications
3+ years in media buying, direct-response marketing, YouTube/Meta ads, or creative strategy for high-ticket programs
