Paid Manager

01

Why This Role Exists

Founder OS is building toward a $100M company on a simple model: founders pay us five and six figures, and we install a Content Operating System that grows their brand and their revenue. Matt's content builds the audience. Paid is how we turn that into a calendar full of qualified founders, every day, at a cost that holds as spend climbs.

This is not a media buyer seat. Buying is a fraction of the job. You own everything from the click to the booked call: the ads, the strategy, the funnel, the tracking and the message that makes a cold founder want to talk to us.

This is a full-time, hands-on seat for a full stack marketer who lives in paid. You run the account yourself, and you answer for the number.

02

The Mandate

Five pillars. You own all five.

PILLAR 1  Paid Acquisition

Spend scales without returns breaking. You take spend stage by stage toward six figures a month, and you know the number on every dollar.

• Run Meta and YouTube ads yourself, hands on the account every day.
• Hold a 3x cold ROAS floor and a 4x target, measured on cold traffic only.
• Scale what wins, cut what doesn't, and bring the next stage's spend plan before it's needed.
• Turn Matt's whiteboards, YouTube and workshop clips into ads, without waiting on him to film.

PILLAR 2  Creative and Messaging

The message is the multiplier. You sharpen how our offers land with cold founders and you test it relentlessly.

• Own the ad creative strategy: hooks, angles, scripts and formats, tested every week.
• Use AI to produce variations at volume.
• Sharpen the offer messaging for cold traffic with Matt. Offer and price changes stay with Matt.
• Feed what wins back to the content team.

PILLAR 3  Funnel and Conversion

More of the right founders book. You own every page and message between the click and the booked call, and you improve it with tests, not opinions.

• Own the call funnel, apply page, VSL pages, workshop registration and confirmation pages.
• Build and edit pages in Webflow. Test new pages in isolation; live pages change only when the test wins.
• Run the qualification on the way in, so only founders at the right revenue reach a call.
• Drive workshop registrations and attendance alongside the call funnel.

PILLAR 4  Tracking and Attribution

Every dollar traces back to a source. If the tracking is wrong, the spend decisions are wrong, so you own it.

• Own the pixel, server-side conversion events and deduplication.
• Send only qualified leads back to the ad platforms, so they find more of the right founders.
• Own the UTM structure and first-touch attribution across paid, YouTube and email.
• Own the ads dashboard: warm, cold and blended ROAS by campaign and by workshop.

PILLAR 5  Launches

Big moments land on time and on message, across ads and pages together.

• Run paid for every launch, from Black Friday to the new year.
• Roll positioning changes across ads and pages on the same day.
• Bring a launch and spend calendar a quarter ahead.

03

The Scorecard

You are measured on outcomes, not activity. Final numbers get locked with Matt in your first 30 days. These are the bars we care about:

Metric                                                       What it tells us

Cold ROAS                                     3x floor, 4x target. The guardrail on every spend increase

Cost per booked call                    Cold and warm, tracked separately

Booked calls per day                    Volume against the plan

Lead quality                                   % of booked calls from qualified founders

Funnel conversion                        Click to opt-in to booked call, by page

Creative velocity                           New ads tested every week

Revenue attributed                       % of cash traced to a source, climbing every month

04

Your First 90 Days

DAYS 1-30  Understand

Audit every campaign, page and tracking event. Answer the core questions: cost per booked call, cold and warm; opt-in cost and rate; where attribution breaks; what breaks first as spend doubles. Get clean conversion events live. Lock your scorecard numbers with Matt.

DAYS 31-60  Install

Ship the three highest-impact fixes. Stand up a weekly creative testing rhythm. Scale spend toward the next stage while holding 3x. Run the next launch on time.

DAYS 61-90  Run

Run paid without Matt in the account. A weekly report before the scoreboard, a twice-weekly strategy session with Matt, a monthly spend plan funded ahead of the next stage. The bar at day 90: Matt makes the content, and the calendar fills itself.

05

Who This Person Is

You have scaled paid acquisition for a high-ticket offer, ideally in coaching, education, info products or B2B services, with your own hands on the account. You can show us what you've scaled: the spend, the returns, and the funnel behind it. You build your own pages and you understand tracking well enough to fix it.

You are:

• A full stack marketer who chose paid. Ads, funnel, tracking and message are one job to you.
• Numbers-first. You know cost per booked call by channel, by day.
• Hungry. You have proof, a chip on your shoulder, and want a bigger stage.
• A tester. Data decides which ad and which page lives.
• Proactive. You come with the plan, not the question.

You are not:

• A button-pusher who runs ads without owning the funnel or the tracking.
• Someone who waits for Matt to film before ads can run.
• Someone who reports activity instead of results.
• Someone looking for a side project. This is your one job.

Unusual backgrounds welcome. A media buyer who ran webinars for a big info brand, a growth lead at a high-ticket education company, a founder who scaled their own paid funnel: if you've scaled spend and kept the returns, we want to talk.

06

How We Operate

Our values aren't words on a wall. They're how we operate, make decisions, give feedback, and hold ourselves accountable. We are one team building one company.

• Insanely Simple. Complexity is the enemy of execution.
• Extreme Ownership. Every decision starts with what is best for the enterprise.
• Writing-First Culture. If it's not written, it doesn't exist. Clarity is kindness.
• Obsess Over Quality. We are tastemakers. Every touchpoint is a chance to dazzle.
• All-In Mindset. The founder's success is our success.
• Elevated Design. Design is strategy. Taste is our competitive advantage.
• Dazzle Founders. We treat founders like our best friends and go the extra mile.
• Relentless Velocity. We move fast toward a common, specific goal.
• We Bring Solutions, Not Problems. Never just bring a problem. Come with the plan.

07

Compensation

Competitive base plus performance compensation tied to the numbers you own, with cash bonuses as the company hits its new cash milestones. Full-time and fully remote, with meaningful overlap with Eastern time. We go deep on structure and numbers in the live conversation.

08

How We Hire

1. Application and scorecard screen. Show us an account you scaled. We score for ownership, scaling history and AI fluency.
2. Deep-dive interview. Walk us through the spend, the returns, the funnel and the creative behind it.
3. Paid test project. Audit one of our live funnels and tell us what you'd change first.
4. References and offer. We co-write your 90-day plan before you sign, so day one has no ambiguity.

Founder OS runs on a simple belief: fear is the enemy of service, and systems are the path to freedom. If you want to build the paid engine behind the operating system for founders, this is the seat.