Social Copywriter (Remote)

OWNER OF SOCIAL MESSAGE

Role: Full-Time
Location: Remote
Reports to: Chief Distribution Officer (Nick)
Mission: Write the daily content across Instagram, X, LinkedIn, and Stories using Founder OS voice, founder psychology, and the Content GPS.

The Opportunity

Founder OS is scaling to 10,000 applications per month, and the organic channels are the engine that drives it.

We need a world-class copywriter who can:

• Think like a psychologist
  
• Write like an award-winning strategist
  
• Capture Matt’s voice with eerie accuracy
  
• Turn the founder’s internal dialogue into scroll-stopping content
  
• Create the kind of posts founders DM to their team saying “THIS.”

You’ll work side-by-side with Nick (CDO) using real data from the dashboard to produce content that compounds growth across every platform.

This is a high-responsibility, high-ownership role.

You Are Perfect for This If…

You:

• Are obsessed with founder psychology, systems, and storytelling
  
• Write with clarity, taste, and precision
  
• Can produce 5–10 world-class posts every day without burnout (because you use systems)
  
• Love building backlog systems, content calendars, and structured content pipelines
  
• Understand how to write “Slack-shareable content” — the kind founders screenshot
  
• Can mirror a founder’s voice better than they can
  
• Love being the power behind the scenes
  

Responsibilities

Daily Content Creation

• Write content for:
  
  • Instagram carousels (1x daily founder-led post)
    
  • X (4 per day)
    
  • LinkedIn (1x daily founder-led posts)
    
  • Instagram Stories (daily storytelling)
    
• Create 3+ weeks of content backlog, always ready for approval
  
• Implement the Content GPS across formats

MONTHLY CONTENT CREATION (IN SUMMARY)

• 20 long-form posts (LinkedIn) https://www.linkedin.com/posts/mattgray1_9-habits-i-used-to-unfck-myself-activity-7391836209322409984-Al4r?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAz_E4ABXwLR-Re5jw3nQyvdgKuJcoA8xWY 
• 28 carousels (Instagram) https://www.instagram.com/p/DQ8Wj3UkxdA/?img_index=1 
• 100 short tweets https://x.com/matt_gray_/status/1984319801716600914?s=20 
• Storytelling stories (Instagram)
• 8 YT promos (Instagram) 
• 1 workshop promo (Instagram) 

Voice & Brand

• Maintain Founder OS tones:
  
  • Calm
    
  • Simple
    
  • Tactical
    
  • Tasteful
    
  • Founder-first
    
  • Apple-level clarity
    
• Mirror the mind of a $200K–$500K/mo founder — their fears, their journal entries, their internal struggles
  

Research & Strategy

• Pull insights from:
  
  • Dashboard weekly reports
    
  • Customer transcripts
    
  • Testimonials
    
  • Founder OS systems library
    
  • Matt’s book
    
  • Founder calls
    
• Recommend hooks, ideas, angles, and category narratives
  
• Work with Nick to prioritize high-leverage content themes
  

KPIs

• 3-week content backlog maintained, always
  
• 20,000+ followers/month across LinkedIn + IG + X
  
• 30+ Velocity call applications/month driven by organic
  
• Flawless voice-mirroring of Matt in every post
  

What Makes This Role Special

• You’ll write for one of the fastest-growing founder brands in the world
  
• You’ll work inside a company that treats content as its critical function
  
• You’ll shape how millions of founders think about systems, brand, and freedom
  
• Your writing will produce real revenue, impact, and legacy