Nail your positioning and package your expertise into an offer that sells.
The exact posting systems for X, LinkedIn, Instagram, and YouTube. Build an audience that buys, not just follows.
Turn followers into revenue with the Content GPS, newsletters, and automated email sequences.
Sales & Scale / Complete sales system from first call to closed deal, plus hiring frameworks to build your team.
Here's what you'll discover:
Find your niche, align your business with your purpose, and build the mindset that makes everything else work.
Position, package, and price your offer so clients see you as the obvious choice.
90 days of daily content prompts, DM templates, and CTAs that turn followers into customers.
Viral thread formulas, profile optimization, and engagement systems for X.
Posts that convert, profiles that attract leads, and strategic engagement to fill your pipeline.
Every format that matters - talking heads, carousels, reels - plus automated DMs and CTAs.
Thumbnails, hooks, scripts, and distribution systems that compound views for years.
Set up ConvertKit, craft welcome sequences, and build a newsletter that drives revenue every week.
The complete organic funnel: content to leads to customers. Landing pages, workshops, and automated sales systems all connected.
The full sales process: scripts, objection handling, pitch framework, and hiring systems to scale your team.
What to do after the course: referral program, scaling guidance, and your path to Founder OS or Velocity.
Work WHERE you want.
Work with WHO you want.
Work on WHAT you want.
Work WHENEVER you want.
Founder OS Light contains the exact systems I use to build sustainable, profitable businesses…
Now it is your turn.
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met.
This is what I wish I had when launching my very first business. I can't imagine a better course, or a better teacher to help entrepreneurs grow.
The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.
I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.
Start from zero followers.
No ad budget required.
Self-paced - learn on your schedule.
Step-by-step, not information overload.
Self-paced video course
11 modules covering every platform
180+ ready-to-use templates
Content GPS framework
Scripts, SOPs, and guides
Whether asking how to build a powerful personal brand that scales or how to start and systemize a perpetual growth machine in your company, Matt gives you a playbook that delivers the real answer.
Founder OS gave me the clarity and confidence I was missing. I came to Founder OS looking for strategies, but I found something bigger, a mindset shift that changed how I see myself as a founder. I finally feel aligned with my vision and in control of my business journey.
Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business & life. He doesn’t accept that good business and good life should be mutually exclusive.
Co-Founder Morning Brew
Matt is AWESOME. I love his energy. I love his mindset. Learn from Matt, someone who's done it.
Founder Marketing Examples
Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.
Founder Figure
Matt's frameworks and systems have been transformational for my growth.
Since learning Matt's systems, I've grown my LinkedIn following significantly, launched a successful podcast, and scaled my SaaS business to new heights.
Founder of Pray.com
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.
President, Shopify
I want to give a special shoutout to my man Matt, he has been such an remarkable friend. I watched him grow Herb into becoming the leader that it is in the media space and now just taking all the systems on how he did that with his media company and now doing it for personal brands. He is so generous, I've got on call with Matt and he has given me so many systems that have just blown me away. He is the real deal, so if you're thinking about leveraging Matt and his proven systems, don't even hesitate.
Founder, Leaders Create Landers
