Escape the founder grind, accelerate your online business growth.
Master the proven systems to build a systemized online business.
My courses have been purchased by over 12,564 founders just like you.
Sustainable growth starts with unshakeable clarity and an irresistible offer.
Master the fundamentals that separate thriving businesses from struggling ones—from discovering your life's purpose to packaging your expertise in a way that practically sells itself.
Content is your 24/7 sales force when done right.
This pillar reveals the exact systems for dominating X, LinkedIn, Instagram, and YouTube—so you build an audience that actually buys, not just follows.
Attention without conversion is just expensive entertainment.
Master the Content GPS framework and email systems that transform casual viewers into committed customers on autopilot.
Your growth depends on predictable sales, not hope.
This pillar gives you the complete sales system—from first touch to closed deal—plus the hiring frameworks to scale beyond yourself.
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met.
This is what I wish I had when launching my very first business. I can't imagine a better course, or a better teacher to help entrepreneurs grow.
The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.
I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.
Building sustainable businesses transformed everything for me.
Work WHERE you want.
Work with WHO you want.
Work on WHAT you want.
Work WHENEVER you want.
Founder OS Light contains the exact systems I use to build sustainable, profitable businesses…
Now it's your turn to create that freedom for yourself.
Whether asking how to build a powerful personal brand that scales or how to start and systemize a perpetual growth machine in your company, Matt gives you a playbook that delivers the real answer.
Founder OS gave me the clarity and confidence I was missing. I came to Founder OS looking for strategies, but I found something bigger—a mindset shift that changed how I see myself as a founder. I finally feel aligned with my vision and in control of my business journey.
Here's what you'll discover:
Start with crystal clarity. Master the Ikigai framework to align your business with your life's purpose, plus develop the Relentless Founder Mindset that separates thriving entrepreneurs from everyone else.
Transform your skills into an irresistible offer. The Magnetic Offer OS helps you position, package, and price your services so clients see you as the obvious choice.
Build unstoppable consistency with a proven 90-day system. Master the art of daily content, strategic DMs, and compelling CTAs that turn followers into customers.
Master the Platform of Influence
Unlock X's potential with viral thread formulas, profitable profile optimization, and engagement systems that build real relationships (not just vanity metrics).
Turn Connections into Clients
LinkedIn isn't just for job seekers. Discover how to write posts that convert, optimize your profile for leads, and use strategic engagement to fill your pipeline.
Build a Visual Brand That Sells
From talking head videos to raw carousels, master every format that matters. Plus, automate your DMs and CTAs to convert followers while you sleep.
Create Content That Compounds
Stop trading time for views. Build a YouTube system with scroll-stopping thumbnails, compelling hooks, and distribution strategies that work for years.
Your Most Valuable Asset
Email isn't dead—it's your goldmine. Set up ConvertKit, craft welcome sequences that convert, and build a newsletter that becomes your primary revenue driver.
Your Complete Sales Ecosystem
Tie it all together with Matt's Content GPS—the organic funnel that turns content into customers, including landing pages, workshops, and automated sales systems.
Close with Confidence
Master the entire sales process from first call to closed deal. Includes scripts, objection handling, hiring systems, and the exact pitch framework Matt uses.
Your Success Path Forward
Turn your success into ongoing revenue as a referral partner, plus get guidance on scaling beyond the course.
Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business & life. He doesn’t accept that good business and good life should be mutually exclusive.
Co-Founder Morning Brew
Matt is AWESOME. I love his energy. I love his mindset. Learn from Matt, someone who's done it.
Founder Marketing Examples
Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.
Founder Figure
Since learning Matt’s systems I’ve grown my LinkedIn following to 28k, launched a podcast that does 2.5M downloads per month, and have surpassed my first $1M ARR in my new SaaS business. If you’re looking to grow your reach, engage big audiences, and drive monetization for your business Matt has tools you can implement immediately. No matter where you’re at, you can start with Matt. Thank you for sharing your secrets Matt. I appreciate you!
Founder of Pray.com
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.
President, Shopify
I want to give a special shoutout to my man Matt, he has been such an remarkable friend. I watched him grow Herb into becoming the leader that it is in the media space and now just taking all the systems on how he did that with his media company and now doing it for personal brands. He is so generous, I've got on call with Matt and he has given me so many systems that have just blown me away. He is the real deal, so if you're thinking about leveraging Matt and his proven systems, don't even hesitate.
Founder, Leaders Create Landers
Needing years of experience or a track record.
Having thousands of followers (or any followers at all).
Burning money on ads.
Living attached to your laptop 24/7.
Getting stuck in analysis paralysis or information overload.
Self-paced course
11 comprehensive modules
Ready-to-use templates
Content Strategy Blueprint
Scaling Implementation Guide
