The Social Media Machine · Cohort #1 · Starts May 29 · 300 Seats Only

Give Me 6 Live Calls. We’ll Build Your Social Media Machine That Becomes Your #1 Revenue Channel.

Without paid ads · Without cold outreach · Without becoming a full-time content creator

For agency owners, coaches, and consultants doing $20K–$500K+/month. 6 live sessions with Matt. We build it with you, on your business - your voice, your brand, your business.

Claim My Seat

Doing $50K+/month? You'll have the option at checkout to upgrade for direct implementation support and higher-touch guidance during the 14 days.

6 Live Sessions

90 Min Each

Implementation-Focused

Hot Seats Included

Replays Included

Built by the system behind

3,000+

Founders Coached

$13.8M/yr

System Revenue

4M+

Followers

Sound familiar?

Your Content Isn't the Problem.
‍Your Machine Is.

Content That Doesn't Compound

You post. You get likes. Maybe a DM here and there. But the content you put out 90 days ago isn't still working for you today and the inbound it generates dries up the moment you stop posting.

Inbound on a Treadmill

Leads show up when you push. They stop when you stop. Your pipeline is a function of how much energy you personally put into content this week, not a system that compounds without you.

Hooks That Don't Stop the Scroll

You know your stuff cold. But when you write a post, it sounds like everyone else's. The first line doesn't earn the second. Your reach stays flat no matter how often you publish.

No Distribution Leverage

Every post is one-and-done. You write it once, post it once, then you're back staring at a blank page. Your output never matches the hours you put in and your one-channel strategy means most of your audience never sees it.

Ask yourself:

"What does another 6–12 months of this look like?"

Same posting grind. Same flat reach. Same inbound that depends entirely on whether you're personally in "content mode" this week. A machine doesn't build itself. And every month you wait is another month of compounding you don't get back. That's what these 14 days fix.

The promise

In 14 Days, You'll Have:

A Brand Foundation

Brand pillars, audience avatar, and positioning statement locked. Clear, specific, and built around the founder narrative only you can tell.

A Content GPS

Topic clusters, content pillars, and audience pain points mapped. You sit down to write and know exactly what to say — every time.

A Hook Library

Tested scroll-stoppers, pattern interrupts, and attention-capture frames. The first line of every post earns the second.

A Content Waterfall

One idea, turned into 10+ assets across every platform. Your output stops capping at the hours you have to write.

A Distribution Machine

A multi-platform system that distributes every piece of content you create - across every place your buyer actually spends time.

A 90-Day Content Plan

Weekly publishing cadence locked in. 3 big moves. 1 weekly rhythm. Execution, not overwhelm.

This is a 14-day sprint. Not a 6-month course.
‍
The Social Media Machine is designed to install the exact content engine that turns inbound into your most predictable revenue channel - built with you, on your business, across 6 live sessions with Matt.

The system

6 Sessions. 14 Days.
Complete Architecture.

Each session installs one critical piece of your social media machine. By Session 6, the machine is built.

The Brand Foundation

Week 1

Define your brand identity, positioning, and unique founder narrative. We map your brand pillars, dial in your audience avatar, and lock the positioning statement that makes your right-fit buyer stop scrolling on you, not your competitor.

You stop sounding like every other consultant in your niche, because you have a positioning that only you can own.

The Content GPS

Week 1

Map your content pillars, audience pain points, and topic clusters. We build the routing system that tells you exactly what to post, who it's for, and which buyer it pulls into your pipeline.

You stop staring at a blank page wondering what to say, because every piece of content has a clear purpose and a specific audience.

The Hook Engine

Week 1

Master scroll-stopping hooks, pattern interrupts, and attention-capture frames. We build a tested hook library you'll pull from for every post, first lines that earn the second, second lines that earn the read.

You stop watching your reach stay flat, because your hooks are now built to stop the scroll on demand.

The Content Waterfall

Week 2

Turn one piece of content into 10+ assets across every platform. We install the repurposing system that takes a single idea and multiplies it, without multiplying your hours.

You stop capping your output at the time you have to write, because one input now creates ten outputs.

The Distribution Machine

Week 2

Build a multi-platform distribution system that compounds reach. We map every place your buyer spends time and install the cadence that gets your content in front of them, consistently, across every channel.

You stop relying on one platform's algorithm, because your reach is now diversified across the channels your buyers actually use.

The 90-Day Content Plan

Week 2

Build your personal 90-day content roadmap with weekly publishing cadence. 3 big moves. 1 weekly rhythm. The exact execution plan that turns the machine into compounding inbound.

You stop wondering what to do tomorrow, because the next 90 days are mapped, scheduled, and ready to execute.

The fit

Is This for You?

This isn't for everyone. And that's by design.

This is for you if:

You're doing $20K–$500K+/month and stuck at your current bracket

You run a coaching business, agency, consulting firm, or digital offer

You're tired of inbound that depends on you posting every day

You want a content system that compounds without you on every keystroke

You're ready to implement in 14 days, not consume for 14 weeks

This is NOT for you if:

You're pre-revenue or under $20K/month — the frameworks require a real audience and offer to build on

You want a done-for-you content team — this is built with you, live, on your business

You're "just exploring" — this is for founders ready to install a system, not collect more frameworks

You're not willing to not willing to put your voice into the machine — we build around the founder narrative only you can tell

Proof

What Top Founders Are Saying About
Matt Gray In Their Own Words.

"Matt is an absolute beast when it comes to audience and community growth.
He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him."

Brett Adcock

Founder & CEO, Figure AI ($40B company)

"The key to the future of commerce is community, and Matt is one of the most brilliant and thoughtful community builders I've ever met."

Harley Finkelstein

President, Shopify ($130B company)

"Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business and life. He doesn't accept that good business and good life should be mutually exclusive."

Alex Lieberman

Co-Founder Morning Brew (acq. $70M)

*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

Investment

Your Investment

A content agency charges $5K–$15K/month to manage your social. A fractional CMO runs $8K–$15K/month. Or you can keep posting into the void — at the cost of inbound you'll never recover.

The Social Media Machine

The full 14-day live cohort

$800

one-time

6 live sessions with Matt (90 min each)

Teaching + implementation + hot seats

Full curriculum, frameworks, and worksheets

Replay access to every session

90-day content roadmap built on your business

Enroll — $800

Payment plans available · Limited to 300 founders

Why $800 and not $5,000? I've spent 14 years building what I'm handing you in 14 days. It's worth far more. But the environment is shifting fast and I want as many serious founders moving as possible. The ones who build the machine now won't just keep up with what's coming. They'll own the inbound.

Flexible payment plans available at checkout — 2 or 3 monthly installments. No friction. Just decide and go.

Give Me 6 Live Calls. We’ll Build Your Social Media Machine That Becomes Your #1 Revenue Channel.

Your Content Isn't the Problem.
‍Your Machine Is.

In 14 Days, You'll Have:

6 Sessions. 14 Days.
Complete Architecture.

Built for Implementation, Not Consumption

Is This for You?

What Top Founders Are Saying About
Matt Gray In Their Own Words.

Your Investment

Questions You Might Have

14 Days From Now, You Have a Machine.
Or Another Quarter of the Grind.

Give Me 6 Live Calls. We’ll Build Your Social Media Machine That Becomes Your #1 Revenue Channel.

Your Content Isn't the Problem.‍Your Machine Is.

In 14 Days, You'll Have:

6 Sessions. 14 Days.Complete Architecture.

Built for Implementation, Not Consumption

Is This for You?

What Top Founders Are Saying About Matt Gray In Their Own Words.

Your Investment

Questions You Might Have

14 Days From Now, You Have a Machine.Or Another Quarter of the Grind.

Your Content Isn't the Problem.
‍Your Machine Is.

6 Sessions. 14 Days.
Complete Architecture.

What Top Founders Are Saying About
Matt Gray In Their Own Words.

14 Days From Now, You Have a Machine.
Or Another Quarter of the Grind.