YouTube for CEOs | Founder OS

With over 2 billion monthly active users, YouTube is a treasure trove of opportunity.

Whether it’s reaching potential customers, connecting with like-minded professionals, or scaling your influence, YouTube offers unique opportunities.

But if you’re not leveraging the platform correctly, you’ll struggle to make an impact.

YouTube can be your game-changer, but you need the right systems in place.

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This course will show you exactly how to avoid common mistakes and maximize your YouTube presence. And I’m not talking about spending hours on the platform each day.

Remember, you can have guesswork, hard work or just use my framework.

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Here’s a sneak peek at what you’ll discover inside YouTube for CEOs.

Module 1: Foundation

The CEO Approach to YouTube

Set up your channel, create a content strategy, and optimize for maximum impact.

Module 2: Content Creation

The Content Ideation System

Discover the frameworks to create compelling videos that resonate with your target audience.

Module 3: Production

Minimal Equipment Setup

Learn how to film with high production value using minimal gear.

Module 4: Automation

Team Structure & Roles

Build a team and systems to scale your YouTube operation efficiently.

Module 5: Distribution

Platform Strategy

Master SEO, YouTube Shorts, and other strategies to ensure your content reaches the right people.

Module 6: Monetization

Call-to-Action Framework

Learn how to integrate CTAs and email nurture strategies to turn views into customers.

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What experts are saying.

Matt is an absolute beast when it comes to audience and community growth. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.

Brett Adcock

Founder, Figure.ai

The proof is in the pudding. Matt's approach has helped grow Herb into a major media company with a massive community, and his personal brand continues to grow impressively.

Sahil Bloom

Owner at SRB Holdings

Matt is the mentor every startup founder needs in their corner.

Chad Goodman

Founder & CEO at TELEPORT

Founder OS gave me the playbook to grow my audience. Best service ever. Don’t know where I’d be without Matt. Founder OS gave me clarity, systems, and momentum—my business will never be the same.

Rob Hoffman

CEO of Contact Studios

*IMPORTANT: Earnings and income disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Founder OS is a marketing education and training company. We do not sell a business opportunity, “get rich quick” program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright.

It’s time to put a system in place for YouTube.

$199

Implementation recordings from 3 live sessions with Matt

26 Actionable lessons

Video walk-through of each lesson

Matt's framework and strategy on YouTube

Channel audit template

Tech stack guide and much more...

“Prior to working with Matt, I believed building a personal brand was a waste of time and a distraction to building my business. After reading several of his emails, I was convinced it was worth a try.

Since learning Matt's systems, I've grown my LinkedIn following significantly, launched a successful podcast, and scaled my SaaS business to new heights. Matt's frameworks and systems have been transformational for my growth. "

Steve Gatena

Founder, Pray.com