Founder OS

Your business runs without you.
Your content doesn't.

The team, the delivery and the offer are built. Marketing is still a department of one, and it’s you. Edge is six months with Matt Gray installing the media engine that turns your content into clients without running through you.

Book your Edge call.

15 minutes with Matt's assistant, Matthew. It’s a working session. You’ll go through your content system, which content actually brought in clients last quarter, and what being the bottleneck is costing you. If Edge fits, your next call is with Matt. If it doesn’t, you’ll leave knowing what to fix first.

Real results

We scale your business with organic content.

Every founder below already had a business generating real revenue. Here's what changed once the content, positioning, and back end stopped running through them personally.

Manuella & Nacho

+$170K/mo added

Without more ad spend
Three people seated

A $7M Roofing Founder

A Social Media Machine, installed

Without the founder in every post
Whiteboard discussion

Ali Abdaal

A clear roadmap to an extra $5M/year

Without guessing what to build next
Two men holding plan
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See more success stories
How it works

The media engine, installed around you

Six months with Matt Gray. Installed in 90 days. Running without you by month six.

Step 1 - Diagnose
Where your content leaks money

A 15-minute call with Matthew to see if Edge fits. If it does, your next call is with Matt, and he reviews this one before you meet.

Step 2 - Install

One-to-ones with Matt

Weekly sessions to start, every other week after, and his WhatsApp seven days a week.

A team that runs it without you

Clear roles and workflows for your team, vetted hires where there's a gap, and Matt's team working with yours in Slack.

Every piece of content tracked to revenue

Lead magnets matched to each piece, tracked links and first-touch attribution, so you know which content brought in clients.

Step 3 - Scale

A scorecard and an operating rhythm

Growth stops being a guess and becomes a number your team runs every week.

About three hours of you a week

One filming block and your approvals. The engine runs on your team and Matt's system, not your calendar.

Book your Edge call.

15 minutes with Matt's assistant, Matthew. It’s a working session. You’ll go through your content system, which content actually brought in clients last quarter, and what being the bottleneck is costing you. If Edge fits, your next call is with Matt. If it doesn’t, you’ll leave knowing what to fix first.