Own the paid acquisition engine. Scale spend, hold 3x ROAS, and fill the calendar.
01
Why this role exists
Founder OS is building toward a $100M company on a simple model: founders pay us five and six figures, and we install a Content Operating System that grows their brand and their revenue.
Matt's content builds the audience. Paid turns it into a calendar full of qualified founders every day, at a cost that holds as spend climbs.
You own everything from the click to the booked call: the ads, the funnel, the attribution model and the message that makes a cold founder want to talk to us. You run the account yourself.
02
What you own
Paid acquisition
Spend scales and returns hold. You take spend stage by stage toward six figures a month.
- Run Meta and YouTube ads yourself, hands on the account.
- Hold a 3x cold ROAS floor and a 4x target, measured on cold traffic only.
- Bring the next stage's spend plan before it's needed.
- Turn Matt's whiteboards, YouTube and workshop clips into ads without waiting on him to film.
Creative and messaging
The message is the multiplier. You sharpen how our offers land with cold founders and test it every week.
- Own the ad creative strategy: hooks, angles, scripts and formats.
- Use AI to produce variations at volume.
- Sharpen offer messaging for cold traffic with Matt. Offer and price changes stay with Matt.
Funnel and conversion
More of the right founders book. You own every page and message between the click and the booked call.
- Own the call funnel, apply page, VSL pages, workshop registration and confirmation pages.
- Build and test pages in Webflow. Live pages change only when the test wins.
- Drive workshop registrations and attendance alongside the call funnel.
The attribution model
You decide how credit is given, and how we read cold, warm and blended ROAS. The Revenue Systems Engineer captures the pixel, server-side events and UTMs to your definition.
- Write the attribution model and keep it current.
- Send only qualified leads back to the ad platforms.
Launches
Big moments land on time and on message, across ads and pages together.
- Run paid for every launch, from Black Friday to the new year.
- Bring a launch and spend calendar a quarter ahead.
03
Who you work with
- Matt Gray, CEO. Offers, pricing and a twice-weekly strategy session.
- Head of Sales. What happens after the call books.
- Revenue Systems Engineer. Tracking, server-side events and the raw data your attribution runs on.
- General Manager. The company scorecard and leadership rhythm.
04
The scorecard
You're measured on results. Final numbers get set with Matt in your first 30 days.
- Cold ROAS. 3x floor, 4x target. The guardrail on every spend increase.
- Cost per booked call. Cold and warm, tracked separately.
- Booked calls per day. Volume against the plan.
- Lead quality. % of booked calls from qualified founders.
- Funnel conversion. Click to opt-in to booked call, by page.
- Creative velocity. New ads tested every week.
- Revenue attributed. % of cash traced to a source, climbing every month.
05
Your first 90 days
Days 1-30: Understand
Audit every campaign, page and tracking event. Answer the core questions: cost per booked call, cold and warm; opt-in cost and rate; where attribution breaks; what breaks first as spend doubles. Lock your scorecard numbers with Matt.
Days 31-60: Install
Ship the three highest-impact fixes. Stand up a weekly creative testing rhythm. Scale spend toward the next stage while holding 3x. Run the next launch on time.
Days 61-90: Run
Run paid without Matt in the account: a weekly report, a twice-weekly strategy session with Matt, and a monthly spend plan funded ahead of the next stage.
06
Who you are
You've scaled paid acquisition for a high-ticket offer, ideally in coaching, education, info products or B2B services, with your own hands on the account. You can show us the spend, the returns and the funnel behind it. You build your own pages.
You'll do well here if:
- Ads, funnel, attribution and message are one job to you.
- You know cost per booked call by channel, by day.
- You let data decide which ad and which page lives.
- You come with the plan.
07
How we operate
Founder OS is built on freedom, community, creativity, and simplicity. Our values are how we operate, make decisions, give feedback, and hold each other accountable.
- Insanely Simple. Complexity is the enemy of execution.
- Extreme Ownership. Every decision starts with “What is best for the enterprise?”
- Writing-First Culture. If it's not written, it doesn't exist. Clarity is kindness.
- Obsess Over Quality. We are tastemakers. Every touchpoint is a chance to dazzle.
- All-In Mindset. The founder's success is our success.
- Elevated Design. Design is strategy. Taste is our competitive advantage.
- Dazzle Founders. We treat founders like best friends and go the extra mile.
- Relentless Velocity. We move quickly toward a common, specific goal.
- Solutions, Not Problems. Never just bring a problem. Always bring a solution.
Above all, we are one team building one company.
08
The engagement
- Type. Independent contractor, under a services agreement. You handle your own taxes and benefits.
- Pay. $3,600 to $9,200 a month, plus performance pay tied to the numbers you own, with cash bonuses at the company's cash milestones.
- Where and when. Fully remote. You set your own hours and methods. We book strategy sessions together, on US Eastern time.
- Your setup. Your own equipment and tools. You invoice monthly, and you're free to work with other clients.
09
How to apply
Apply below with a short Loom on an account you scaled: the spend, the returns and the funnel.
- Application and scorecard screen. We score for ownership, scaling history and AI fluency.
- Deep-dive interview on the spend, the returns, the funnel and the creative behind it.
- Paid test project: audit one of our live funnels and tell us what you'd change first.
- Scope and 90-day plan, written together before you sign.
Founder OS runs on a simple belief: fear is the enemy of service, and systems are the path to freedom.
Founder OS is an equal opportunity company. We're building a diverse team of exceptional humans who dazzle founders every single day.
