5 min read
Matt Gray

Lead Generating Website: Your Roadmap to Quality Business Leads

Your website is a powerful tool to attract and keep customers. It's a way to pull in people interested in your business. This is what we call lead generation. 

Once they land on your page, your website turns them into leads. A lead means they might buy from you later. 

Our guide will walk you through how to make your website a lead-generating machine. We'll cover everything from making your site easy to use to using smart tricks to capture leads. Keep reading to find out how to improve your website for your business.

What Is Lead Generation?

The lead generation process involves attracting people to your business. It makes them interested in what you sell. 

Think of it like this: You want people who visit your website to think, "This looks good. I want to know more." So, you ask them to sign up for your emails or fill out a contact form. This is how you turn website visitors into potential buyers.

Here's how it works. 

First, someone finds your website. They then click on an ad or find you on Google. Next, they see something interesting. It could be a free guide or a signup form for a newsletter that collects your contact information. If they fill it out, you get their contact info. Now, they're a lead. You can talk to them more and send them emails or special offers.

Generating leads is crucial for your business. It's the first step in making a sale. 

The more leads you get, the more chances you have to sell something. That's why having a website that can generate new leads is so important. It's like having a tool that keeps finding new customers for you.

What Are the Benefits of Generating Leads From Your Website?

Generating leads from your website brings many benefits. Here are some benefits of your lead generation efforts:

More Sales

Leads mean potential buyers. More leads from your website can turn into more sales. It's simple. The more people interested in your business, the more chances you have to sell.


Getting leads from your website doesn't cost much. Once your site is up, it works all the time. Your website is your own personal salesman. It works 24/7. This makes it a very cost-effective way to find new customers.

Better Understanding of Customers

When people become leads, you learn about them. You see what they like or what they click on. This helps you know your customers better. Then, you can offer them exactly what they want.

Increases Brand Awareness

The more people visit your site, the more they learn about your brand. They'll remember you even if they don't become leads right away. Then, when they need something you offer, they'll think of you first.

Builds Relationships

Generating leads is the start of a relationship. You can keep in touch through emails or social media. Over time, this builds trust. People who trust you are more likely to buy from you.

Gathers Valuable Data

Every lead gives you data. You can see which pages on your site work best and learn which products people are interested in. This data is gold. You can use it to improve your website and your offers.

8 Ways To Generate More Leads From Your Website

Here is your roadmap for a lead generation strategy that helps you gain quality business leads:

1. Create a User-Friendly Website

Creating a user-friendly website is the first step to getting more business leads. Your website should be easy to use. 

Make sure people can find what they need fast. If your website is hard to use, people will leave — and you don't want that.

Here's how to make your site user-friendly:

  • Make it Fast: Your website should load quickly. If it's slow, people will leave before seeing your offers.
  • Easy Navigation: Use clear menus. People should find things without trouble.
  • Mobile-Friendly: Most people use their phones to go online. Make sure your site looks good on phones, too, and is easy to navigate.
  • Clear Information: Tell people what you do right away. Use simple words so everyone understands. Make it clear in your call to action (CTA).

A good website invites visitors to stay longer. The longer they stay, the more they learn about you, increasing their chance of becoming leads. A user-friendly website is the first step to more sales.

2. Optimize Your Website for Search Engines

Optimizing your website for search engines is called search engine optimization (SEO). It ensures people find your site when they look for something you offer. 

For example, if they type a question into Google that relates to your brand, you want to show up in the results. 

When it comes to SEO, there are a few things to keep in mind. The biggest piece is keywords. Find common words people type into search engines by doing keyword research. These are words related to services or products like yours. Then, include these words on every page of your website’s text.

Constantly audit your website’s functionality. It should also load quickly. People leave if it takes too long, affecting your ranking in Google results.

Make sure your website design is mobile-friendly. Many people use their phones to browse the Internet, so your site needs to look good and work well on mobile devices.

Create quality content for your target audience. Write interesting and helpful articles or blog posts. Good content attracts more visitors, leading to converting leads.

Optimize meta tags. Use title tags and meta descriptions to tell search engines and people what your pages are about. Make them clear and include keywords.

Gain high-quality backlinks. It is beneficial when other reputable sites link to yours. It tells search engines your site is trustworthy. Try to get links from a variety of sites.

SEO helps your website show up higher in search results. This means more people see your site, visit it, and become leads. It’s a key part of making your website a lead-generating machine.

3. Include Strong CTAs

You need strong calls to action (CTAs) to increase your website's leads. CTAs are instructions that tell your visitors what to do next. They can be buttons or links that say "Sign Up," "Learn More," or "Buy Now." 

A clear CTA guides people through your website. It helps them know where to click to find more information or how to buy something.

When people know what to do, they're more likely to take action. This boosts conversions and means more sign-ups or sales for your business.

CTAs grab attention when they stand out. They're usually in bright colors or big fonts. This draws the eye, so people notice them.

Make your CTAs easy to find. Place them where people can see them easily. This could be at the top of your homepage, at the end of a blog post, or on your landing pages.

Remember, your website's job is to turn visitors into leads. Strong CTAs are a big part of making that happen. They tell your visitors what to do next, making it easier for them to engage with your business.

4. Be Transparent With Pricing

Being clear about pricing on your website can help get more business leads. When people see the price upfront, they trust you more. Hiding prices can make people think you're not honest.

If visitors know the cost, they decide faster if they can buy. This means you get leads who might buy something.

Sharing prices helps people see if they can afford what you offer. You get leads who are more likely to pay.

Once they know your prices, you won't have to answer many price questions. This saves you time and energy.

Not all websites show prices, but if yours does, it can make you stand out.

5. Publish Testimonials and Social Proof

Include testimonials and social proof on your website. This will increase the quality of your leads. Visitors like to see that others have had a good experience with your products, which makes them more likely to trust your business. 

Testimonials are proof that your product or service works. It's showing off a bit but in a good way. Social proof can be positive comments on social media or high-rated reviews. Some examples of social media where people share business reviews are LinkedIn or Twitter.

Sometimes, people wonder if your business can help them. Seeing stories from others who were in the same boat can convince them to give it a try. 

Storytelling sells, especially when others tell stories about your business. Reading about someone's experience can make people feel good about choosing your business. Seeing that others are happy with their choice can push visitors to act. This will boost your overall conversion rate. 

6. Use A/B Testing

Using A/B testing on your website can help you find more quality leads. 

A/B testing means comparing two versions to see which one works better. For example, you could test two headlines to see which more people like. You can track this through different methods. 

You can test which call-to-action (CTA) button gets more clicks. For example, a red button might work better than a blue one for your website. 

Testing helps you find what works. You can test different parts of your website, like pages or forms. This lets you understand what makes visitors fill out a form or click to see more.

A/B testing helps improve your website for visitors. They're more likely to become leads or buy something when they like what they see. By knowing what works best, you don't waste money on things that don't bring conversion leads.

This is an experiment for your website. It helps you make smart choices that can bring in more purchases. This means more people are interested in what you offer, which is great for your business.

7. Create a Content Marketing Strategy

Creating a content marketing strategy helps get more business leads. Sharing interesting content, like blog posts or videos, pulls people to your site. They come to learn but might stay to buy.

People see you as an expert when your content answers questions or solves problems. They're more likely to trust your business. Good content makes people want to come back for more. Over time, they might decide to buy from you.

Writing about related topics people search for helps your site show up in search engines. More people find you this way.

But that's not all. Sharing tips or news helps build a connection with visitors who feel they know your brand. This fosters a strong relationship between your business and your clients. They feel special.

A solid content strategy is planning what you’ll share to help your business grow. This can turn them into leads and, later, paying customers. And the cherry on top is when they return for more.

8. Build an Email List

Email marketing lets you talk straight to potential customers. It’s like a personal invitation to see what you offer. You can tell people about new products or special deals. They might not visit your site daily, but they check their email.

Regular emails remind people about your brand. You can use automation tools, like Hubspot, to send out emails on a schedule. Even if they’re not ready to buy now, they might later. Seeing which emails get opened or clicked can tell you what your audience likes, helping you make better emails.

Start collecting emails by asking website visitors to sign up. Offer them something good in return, like a discount or a helpful guide. 

An email list is a powerful tool. It lets you reach out directly to people interested in your business. This can turn visitors into leads and then into qualified leads.

The Bottom Line

To wrap it all up, creating a website that generates leads is key to scaling your business. 

Ready to take your lead generation to the next level? Founder OS is your partner in this journey. Sign up for the Founder OS newsletter and get the latest tips and strategies in your inbox. 

Don't let potential leads slip through the cracks. Apply to Founder OS today and turn your website into a lead-generating powerhouse.

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Matt Gray

Founder & CEO of Founder OS

I’ve built 4 successful companies and a community of over 14 million people. My mission is to help 100,000,000 founders automate their business and hit $5,000,000 profit per year. I help you grow your personal brand and business in just 3 minutes a week.

Join 60,000+ founders and marketers getting actionable growth insights every week.

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