Join an elite community of founders

Get the systems and connections to become an 8-figure founder

Build Your $10M Founder Battle Plan

Monetization

Increase your profits through key monetization moments

Irresistible Offering

Stand out by offering unique value and unparalleled quality

Audience Growth

Attract loyal customers and build lifelong relationships

Team

Build a team of weapons that do the heavy lifting for you

Founder OS Mastermind Benefits

Instant plug and play systems to grow faster

Leverage our proven systems to grow your personal brand and a community of 1,000,000+  raving fans.

Automate your business with ease

Implement proven systems that remove you from operations without sacrificing the growth of your brand.

Get your personal board of advisors

Access a group of successful entrepreneurs that can provide valuable feedback and perspective.

In-person experiences to level up and have fun

Meet in-person twice-per-year to connect and spend time with other legends. Plus get tailored advice with hot-seat style Q&As.

Community of high-powered founders

Make meaningful connections with people who “get you.” Discover what's working best for other brands  in other industries.

What founders are saying

Nathan Barry
Founder, ConvertKit

“This community is the real deal.”

From mastermind groups to conferences, the relationships I’ve built have helped my business time and time again.

Scot Chrisholm
Founder Classy

“The secrets shared in this group can’t be found anywhere else.”

This is the most curated group of founders I’ve ever been a part of. It’s truly heavy-hitters only.

JCron
President, Kajabi

“Founder OS is the answer for exponential growth.”

Whether asking how to build a powerful personal brand that scales or how to start and systemize a perpetual growth machine in your company, Matt gives you a playbook that delivers.

How it works

Custom Plan

1:1 onboarding session to map out your plan for the year.

Tools & Systems

Get the tools and systems to build, grow, and monetize.

Community

Hang out with elite founders and build real connections.

Memorable Experiences

Enjoy epic experiences with like-minded founders.

Who this is for

This is for you if...

  • Green ball

    You want to leave a legacy

  • Green ball

    You want to command impact

  • Green ball

    You want to win your category

  • Green ball

    You want to connect with fellow legends

  • Green ball

    You want to hijack the social media game

  • Green ball

    You want to grow beyond $5M profit

This is not for you if...

  • red ball

    You want to blend in

  • red ball

    You want to build something temporary

  • red ball

    You're not willing to reinvent yourself

  • red ball

    You prefer to work alone

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    You want to stick to "traditional" approaches

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    You're satisfied with a small scale profit

What experts are saying

Harley Finkelstein

President
Shopify

The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met.

Christine Carrillo

Founder
The 20 Hour CEO

This is what I wish I had when launching my very first business. I can't imagine a better course, or a better teacher to help entrepreneurs grow.

Sahil Bloom

Owner
SRB Holdings

The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.

Codie Sanchez

Founder
Contrarian Thinking

Matt can take you from 0 to 60 with a personal brand... fast. I'd listen to him.

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

Founder Summit

Los Angeles, California

2023

5 star

Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business & life. He doesn’t accept that good business and good life should be mutually exclusive. 

Alex Lieberman

Co-Founder Morning Brew

5 star

Matt is AWESOME. I love his energy. I love his mindset. Learn from Matt,  someone who's done it.

Harry Dry

Founder Marketing Examples

5 star

Matt is an absolute beast when it comes to audience and community growth.   He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares.   Would highly recommend working with him.

Brett Adcock

Founder Figure

Brett Adcock, Founder, figure.ai
5 star

Since learning Matt’s systems I’ve grown my LinkedIn following to 28k, launched a podcast that does 2.5M downloads per month, and have surpassed my first $1M ARR in my new SaaS business. If you’re looking to grow your reach, engage big audiences, and drive monetization for your business Matt has tools you can implement immediately.  No matter where you’re at, you can start with Matt. Thank you for sharing your secrets Matt. I appreciate you!

Steve Gatena

Founder of Pray.com

Steve Gatena, Founder, pray.com
5 star

The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.

Harley Finkelstein

President, Shopify

harley finkelstein, president of Shopify
5 star

I want to give a special shoutout to my man Matt, he has been such an remarkable friend. I watched him grow Herb into becoming the leader that it is in the media space and now just taking all the systems on how he did that with his media company and now doing it for personal brands. He is so generous, I've got on call with Matt and he has given me so many systems that have just blown me away. He is the real deal, so if you're thinking about leveraging Matt and his proven systems, don't even hesitate.

Gerard Adams

Founder, Leaders Create Landers

Gerard Adams, Founder, Leaders Create Landers