Decide like a CEO.
Move like a creator.

Private 1:1s with Matt Gray that collapse quarters into weeks. Priority access to our C-suite.
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What you get inside the inner circle.

Designed to help you scale faster, make better decisions, and buy back your time.
Steal our systems. Scale your brand.
Get the exact frameworks Matt’s C-suite uses to grow multi-seven-figure founder-led brands.
A digital marketing analytics dashboard displayed on a tablet and laptop.
Automate your business with precision.
Install repeatable systems that remove you from daily operations while keeping growth compounding.
Founder Battle Plan
Your personal board of advisors.
A circle of seasoned entrepreneurs who’ve already built what you’re building.
Call with Matt Gray
Founder retreats that redefine focus.
Deep conversations and high-impact sessions with founders who move at your pace.
Founder OS Community
The inner circle of high-powered founders.
Surround yourself with operators who “get it.”
Founder Mastermind Session

What founders are saying.

Michelle Garabito

Michelle Garabito

Ali Abdaal

Manuela De Matos

Manuela De Matos

Mark Macleod Testimonial

Mark MacLeod

Caleb Ralston

Caleb Ralston

Sean Kelly Testimonial

Sean Kelly

*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

Iron sharpens iron.
Founders sharpen founders.

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Build something that matters.
And enjoy the journey.

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Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business & life. He doesn’t accept that good business and good life should be mutually exclusive.

Alex Lieberman

Co-Founder Morning Brew

alex lieberman

Matt is AWESOME. I love his energy. I love his mindset. Learn from Matt, someone who's done it.

Harry Dry

Founder Marketing Examples

Harry Dry

Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.

Brett Adcock

Founder Figure

Brett Adcock, Founder, figure.ai

Matt's frameworks and systems have been transformational for my growth.
Since learning Matt's systems, I've grown my LinkedIn following significantly, launched a successful podcast, and scaled my SaaS business to new heights.

Steve Gatena

Founder of Pray.com

Steve Gatena, Founder, pray.com

The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.

Harley Finkelstein

President, Shopify

harley finkelstein, president of Shopify

I want to give a special shoutout to my man Matt, he has been such an remarkable friend. I watched him grow Herb into becoming the leader that it is in the media space and now just taking all the systems on how he did that with his media company and now doing it for personal brands. He is so generous, I've got on call with Matt and he has given me so many systems that have just blown me away. He is the real deal, so if you're thinking about leveraging Matt and his proven systems, don't even hesitate.

Gerard Adams

Founder, Leaders Create Landers

Gerard Adams, Founder, Leaders Create Landers
*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.