Grow your brand to $5M & beyond

Proven systems for rapidly growing your brand, audience & revenue

Discover how to automate the growth of your audience and revenue in 2 hours.

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Operating System

Operating System



















Curated Community

Connect with fellow founders, learn, and level up together.

Gain Massive Clarity

Get clear on your goals, identify your niche, and make your vision a reality.

Lead Generation & Conversion

Use proven growth and conversion systems to print money while you sleep.

Plug & Play Systems

Automate tasks, work less, and remove yourself from operations.

Raving Fans

Build an audience of raving fans with a proven content creation system.

Expert Guidance

Eliminate guesswork with real-time feedback from successful founders.

What founders are saying


“Founder OS is the answer for exponential growth.”

Whether asking how to build a powerful personal brand that scales or how to start and systemize a perpetual growth machine in your company, Matt gives you a playbook that delivers.

Zach Murray

“I’ve grown my revenue by 3.5x in the last 60 days.”

Since beginning Founder OS I’ve grown Foreplay’s revenue by 3.5x in the last 60 days. I can’t imagine building a business without Founder OS.

Course Curriculum

Founder Course Module - Get clear on your vision
Module 1
Get Clear on Your Vision

Vision is essential for growth and success. In this module you'll discover the Vision Board System to map out your path to $5M and beyond.

Founder Course Module - Build Your Operating System
Module 2
Build Your Operating System

The most successful brands operate like a well-oiled machine. The Founder Flywheel System practically puts your brand's growth on autopilot.

Module 3
Leverage Audience Growth Systems

The quality of your following matters. These Audience Growth Systems will transform a random person on the internet into a raving fan of your brand.

Founder Course Module - Craft Your Irresistible Offer
Module 4
Craft Your Irresistible Offer

With the Offer Creation System you’ll be able to develop a no-brainer offer that will have your audience lining up at the door to buy from you.

Founder Course Module - Scale Your Monetization
Module 5
Scale Your Monetization

These proven Monetization Systems will help take your brand to $5M and beyond. Exciting, right?

Bonus material

Scaling Cheat Sheet

Build a content flywheel using a proven framework

Hiring Scorecards

A template to hire, onboard, and retain top talent

Mentorship with Matt

Learn directly from Matt, gain clarity, and unlock growth

Company Wiki

Organize your operating system, vision, and company

Content Templates

The playbook used to grow Herb to 14 million people

Productivity Hacks

Save 3 hours a day and focus more on what really matters

Digital Community

Exclusive community of founders growing together

Personal Board Meeting

The system for building traction in your life and business

What experts are saying

Scot Chisolhm


This is the most curated group of founders I’ve ever been a part of. It’s truly heavy-hitters only.

Harley Finkelstein


The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met.

Sahil Bloom

SRB Holdings

The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.

Codie Sanchez

Contrarian Thinking

Matt can take you from 0 to 60 with a personal brand... fast. I'd listen to him.

What experts are saying

5 star

Matt has incredible systems for people who want to build scalable businesses online. Fast. He’s been building profitable businesses and communities for years, and can help you level up your game.

Justin Welsh-

The Diversified Solopreneur

Justin Welsh
5 star

This is what I wish I had when launching my very first business. I can't imagine a better course, or a better teacher to help entrepreneurs grow.

Christine Carrillo-

Founder, The 20 Hour CEO

5 star

The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.

Sahil Bloom-

Entrepreneur | Creator

sahil bloom
5 star

Matt can take you from 0 to 60 with a personal brand… fast. I’d listen to him.

Codie Sanchez-

Contrarian Thinking

How do I know if
Founder OS is for me?

Founder OS is for you if...

You’re a founder who cares about delighting your community and wants to level up and make a serious impact.

You want proven frameworks, insights, and tools for scaling your company and avoiding fatal mistakes.

You know that the real magic is in the execution. You like to take action what you learn and stay accountable to your goals.

You run an online business. This program is designed for founders, by founders. I’m going to share with you the frameworks I learned the hard way.

You want a structured approach to making money online using tools and systems to increase efficiency and leverage.

You want to scale your business without burning yourself out or sacrificing your health and well-being.

Founder OS is not for you if...

You’re looking for a “quick fix” for your business problems. This program will help you build an enduring brand and business. It’s going to take work on your end and it takes time to implement.

You care about more about following the latest business “trends” or “hacks” over using proven methods to accomplish your goals. We rely on mentorship, a community of fellow founders, and proven systems to help you achieve your goals.

You’re more interested in doing things “your own way” and aren’t willing to listen to outside feedback. We emphasize proven systems, not our ego.

You want to stay anonymous. This program focuses on helping people stand out online and create a loyal community of dream customers.

Level up your business now

Self-paced course

9 modules

Founder OS Certification

Exercise templates

3 Months of Live Mentorship Sessions with Matt ($11,964 value)

3 Months Access to Founder OS Digital Commmunity ($9,997 value)

Content Strategy template

Scaling Cheat Sheet

Book a call to find out more

What the
are saying

Gerar Adams Testimonial

Gerard Adams

Founder, Leaders Create Leaders


Nicole Murphy

Founder & CEO of Tall Size

Belen Wagaw

Belan Wagaw

Founder, Lifestyle First Agency

Rob Hoffman image

Rob Hoffman

CEO of Contact Studios


John Figueiredo

Founder, Sisu ($1B exit)

What experts are saying

Gerar Adams Testimonial

Gerard Adams

Founder, Leaders Create Leaders


Nicole Murphy

Founder & CEO of Tall Size

Rob Hoffman image

Rob Hoffman

CEO of Contact Studios

Belen Wagaw

Belan Wagaw

Founder, Lifestyle First Agency


John Figueiredo

Founder, Sisu ($1B exit)


Sierra Madre

Founder of OYH Inc. Co-founder of Soul School Yoga

Founder OS Program was the course I wish existed when I started my business 6 years ago.

I found more clarity and direction from the templates and discussion Matt provided in 3 weeks than I could have mustered up on my own in 3 years. This course is like a compressed pearl of knowledge.

The decades worth of wisdom Matt possesses has been polished and presented in a super digestible way. Even if you only absorb 10% of what's offered you’ll be 10 steps ahead of the game!!!

The program helps you build great branding, has helpful infographics and visuals and allows you to meet a great community of entrepreneurs. You'll learn the cheat codes for social media growth on all platforms and templates for all branding development and organization.

Matt really is there to help you on and off the weekly classes. This is a real mentorship program. Brilliant, elegant, direct, and simple.

5 stars

Ben Meer

Founder, System Sunday
(Audience of 700K)

Matt is a leader of leaders. I turn to Founder OS for actionable advice on systems, personal development, and community building. It’s been invaluable to growing my  business.

5 stars

Sandra Anić

Business Development Manager, Aestus Consulting ltd

I came into this course looking for marketing tools and left with a system on how to build businesses from the ground up.

If you are looking for a breakdown on identifying your niche that you can monetize and be passionate about then this is it.

The best part is the output: a fully built plan with actionable steps on how to execute. Loads of valuable content that Matt provides kept me fully focused and loved joining the classes each week.

5 stars

Josh Viner

Founder, CEO - The Creative Lab

As Founder and CEO of The Creative Lab, a growth marketing consultancy, the Founder OS Program has been instrumental in helping me breakthrough content blocks, build systems to grow my business, and connect with others. My favourite part is the community - I've connected with so many other like-minded individuals and Matt is always super responsive and helpful. I've learned a lot from others - whether it's on getting new business, offer creation, or tips to manage work-life balance. I would suggest the Founder OS Program to any entrepreneur looking to scale their business with tried-and-true systems. Thanks Matt!

5 stars

John Nemz

Founder of

Without Matt and Founder OS, wouldn’t exist. I came to the program wanting to make a transition to something new, but wasn’t sure what that looked like. Through Founder OS, I got clear on what I wanted to spend my days doing, who I wanted to help, and the product I should build. In 3 months, Matt’s guidance helped me transform an idea into an AI software company.

5 stars

Aprilynne Alter

Founder, Tenderfoot

Matt is awesome. He gives you the exact systems, templates, and frameworks he's used to build a community of 14 million and grow multi-million-dollar companies. It's clear he's walked the walk, and Founder OS is actionable as heck.

5 stars
Mack Seale, ceo/founder merrymakery
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Mack Seale

ceo/founder @merrymakery

5 stars

Austin Belcak

Founder, Cultivated Culture (1.4M followers on LinkedIn)

I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. This isn’t some fluffy course. Founder OS Program is the exact system he used to build a community of 14 million and grow not one, but two $10M+ companies. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.

5 stars

Brett Adcock

Founder @ Figure, Archer ($2.7B IPO), Vettery ($100M exit)

Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.

5 stars

Seth Farwell

Business Development Manger at UV Skinz

Highly recommend this program. Matt is a master of systems and gives instruction in an effective but not overly formal way. I found the info given to be helpful for both my role as a Business Development Manger for an established brand and for my personal journey to start a brand of my own. The community you become part of with this program is also killer and this alone is worth the cost in my opinion.

5 stars
John Figueiredo
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John Figueiredo


5 stars

Alice Moon

Founder, Cannabis PR

Taking Matt's class changed my life for the better. Within one week of finishing the program, I signed three new clients with many more interested in working together. This is all thanks to implementing the strategy, tips, and niche focusing taught in Founder OS. Matt sets you up with systems to be not only a better entrepreneur but a better human too. For anyone looking to learn how to improve their online presence, build a business, or find inspiration for content, Matt's course is worth the investment.

5 stars

Aadit Sheth

Founder, Makers Mark (Audience 320K)

My favorite thing about Matt is that his focus is not just on improving your business, but also improving your life. Every week, I'll derive a practical tip to make myself healthier, happier and richer. Matt is someone everyone should learn from.

5 stars

Jia Cito

Jia Ida Angelina

Wow!!! Since finishing Matt’s Founder OS Program I’ve grown SO much. He really opened my eyes to my infinite potential. He shared so much insightful information with everyone that was valued so much higher than what he charges. I learned a ton about my brand, soulful marketing, & making a positive impact on my community. I’m super grateful I did his program. I would recommend Matt’s program to ALL soulful entrepreneurs. Thank you!

5 stars

Calvin Cummings

The Founder Doctor

Hi! I'm Calvin Cummings, The Founder Doctor. I'm on a mission to help 1,000 founders and business owners transform their under-performing businesses (and exit successfully) by 2030, so they can live the life of their dreams.

Matt Gray and the Founder OS Program have given me the clarity, operating system, and community to scale my new online business and take it to the next level. I was able to grow my LinkedIn audience to over 2,500 followers and 500 newsletter subscribers.

My favorite thing about the Founder OS Program is the community he's built in Skool and the weekly Q&A calls with Matt himself, which have been invaluable!

If you are in business and struggling, wanting a proven Internet Legend to help you get reinvigorated and take it to the next level, you owe it to yourself to sign up for Matt's Founder OS Program today!

5 stars

Join thousands of ambitious founders