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Niche
Customer
Content
Monetize
Community
Audience
Brand
Community
Scale
Process
Technology
Team
Connect with fellow founders, learn, and level up together.
Get clear on your goals, identify your niche, and make your vision a reality.
Use proven growth and conversion systems to print money while you sleep.
Automate tasks, work less, and remove yourself from operations.
Build an audience of raving fans with a proven content creation system.
Eliminate guesswork with real-time feedback from successful founders.
Whether asking how to build a powerful personal brand that scales or how to start and systemize a perpetual growth machine in your company, Matt gives you a playbook that delivers.
Since beginning Founder OS I’ve grown Foreplay’s revenue by 3.5x in the last 60 days. I can’t imagine building a business without Founder OS.
Vision is essential for growth and success. In this module you'll discover the Vision Board System to map out your path to $5M and beyond.
The most successful brands operate like a well-oiled machine. The Founder Flywheel System practically puts your brand's growth on autopilot.
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The quality of your following matters. These Audience Growth Systems will transform a random person on the internet into a raving fan of your brand.
With the Offer Creation System you’ll be able to develop a no-brainer offer that will have your audience lining up at the door to buy from you.
These proven Monetization Systems will help take your brand to $5M and beyond. Exciting, right?
Build a content flywheel using a proven framework
A template to hire, onboard, and retain top talent
Learn directly from Matt, gain clarity, and unlock growth
Organize your operating system, vision, and company
The playbook used to grow Herb to 14 million people
Save 3 hours a day and focus more on what really matters
Exclusive community of founders growing together
The system for building traction in your life and business
This is the most curated group of founders I’ve ever been a part of. It’s truly heavy-hitters only.
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met.
The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.
Matt can take you from 0 to 60 with a personal brand... fast. I'd listen to him.
You’re a founder who cares about delighting your community and wants to level up and make a serious impact.
You want proven frameworks, insights, and tools for scaling your company and avoiding fatal mistakes.
You know that the real magic is in the execution. You like to take action what you learn and stay accountable to your goals.
You run an online business. This program is designed for founders, by founders. I’m going to share with you the frameworks I learned the hard way.
You want a structured approach to making money online using tools and systems to increase efficiency and leverage.
You want to scale your business without burning yourself out or sacrificing your health and well-being.
You’re looking for a “quick fix” for your business problems. This program will help you build an enduring brand and business. It’s going to take work on your end and it takes time to implement.
You care about more about following the latest business “trends” or “hacks” over using proven methods to accomplish your goals. We rely on mentorship, a community of fellow founders, and proven systems to help you achieve your goals.
You’re more interested in doing things “your own way” and aren’t willing to listen to outside feedback. We emphasize proven systems, not our ego.
You want to stay anonymous. This program focuses on helping people stand out online and create a loyal community of dream customers.
Self-paced course
9 modules
Founder OS Certification
Exercise templates
3 Months of Live Mentorship Sessions with Matt ($11,964 value)
3 Months Access to Founder OS Digital Commmunity ($9,997 value)
Content Strategy template
Scaling Cheat Sheet
Founder, Leaders Create Leaders
Founder & CEO of Tall Size
Founder, Lifestyle First Agency
CEO of Contact Studios
Founder, Sisu ($1B exit)
Founder, Leaders Create Leaders
Founder & CEO of Tall Size
CEO of Contact Studios
Founder, Lifestyle First Agency
Founder, Sisu ($1B exit)
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Founder of OYH Inc. Co-founder of Soul School Yoga
Founder OS Program was the course I wish existed when I started my business 6 years ago.
I found more clarity and direction from the templates and discussion Matt provided in 3 weeks than I could have mustered up on my own in 3 years. This course is like a compressed pearl of knowledge.
The decades worth of wisdom Matt possesses has been polished and presented in a super digestible way. Even if you only absorb 10% of what's offered you’ll be 10 steps ahead of the game!!!
The program helps you build great branding, has helpful infographics and visuals and allows you to meet a great community of entrepreneurs. You'll learn the cheat codes for social media growth on all platforms and templates for all branding development and organization.
Matt really is there to help you on and off the weekly classes. This is a real mentorship program. Brilliant, elegant, direct, and simple.
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Founder, System Sunday
(Audience of 700K)
Matt is a leader of leaders. I turn to Founder OS for actionable advice on systems, personal development, and community building. It’s been invaluable to growing my business.
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Business Development Manager, Aestus Consulting ltd
I came into this course looking for marketing tools and left with a system on how to build businesses from the ground up.
If you are looking for a breakdown on identifying your niche that you can monetize and be passionate about then this is it.
The best part is the output: a fully built plan with actionable steps on how to execute. Loads of valuable content that Matt provides kept me fully focused and loved joining the classes each week.
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Founder, CEO - The Creative Lab
As Founder and CEO of The Creative Lab, a growth marketing consultancy, the Founder OS Program has been instrumental in helping me breakthrough content blocks, build systems to grow my business, and connect with others. My favourite part is the community - I've connected with so many other like-minded individuals and Matt is always super responsive and helpful. I've learned a lot from others - whether it's on getting new business, offer creation, or tips to manage work-life balance. I would suggest the Founder OS Program to any entrepreneur looking to scale their business with tried-and-true systems. Thanks Matt!
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Founder of courses.ai
Without Matt and Founder OS, courses.ai wouldn’t exist. I came to the program wanting to make a transition to something new, but wasn’t sure what that looked like. Through Founder OS, I got clear on what I wanted to spend my days doing, who I wanted to help, and the product I should build. In 3 months, Matt’s guidance helped me transform an idea into an AI software company.
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Founder, Tenderfoot
Matt is awesome. He gives you the exact systems, templates, and frameworks he's used to build a community of 14 million and grow multi-million-dollar companies. It's clear he's walked the walk, and Founder OS is actionable as heck.
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ceo/founder @merrymakery
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Founder, Cultivated Culture (1.4M followers on LinkedIn)
I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. This isn’t some fluffy course. Founder OS Program is the exact system he used to build a community of 14 million and grow not one, but two $10M+ companies. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.
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Founder @ Figure, Archer ($2.7B IPO), Vettery ($100M exit)
Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.
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Business Development Manger at UV Skinz
Highly recommend this program. Matt is a master of systems and gives instruction in an effective but not overly formal way. I found the info given to be helpful for both my role as a Business Development Manger for an established brand and for my personal journey to start a brand of my own. The community you become part of with this program is also killer and this alone is worth the cost in my opinion.
SISU
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Founder, Cannabis PR
Taking Matt's class changed my life for the better. Within one week of finishing the program, I signed three new clients with many more interested in working together. This is all thanks to implementing the strategy, tips, and niche focusing taught in Founder OS. Matt sets you up with systems to be not only a better entrepreneur but a better human too. For anyone looking to learn how to improve their online presence, build a business, or find inspiration for content, Matt's course is worth the investment.
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Founder, Makers Mark (Audience 320K)
My favorite thing about Matt is that his focus is not just on improving your business, but also improving your life. Every week, I'll derive a practical tip to make myself healthier, happier and richer. Matt is someone everyone should learn from.
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Jia Ida Angelina
Wow!!! Since finishing Matt’s Founder OS Program I’ve grown SO much. He really opened my eyes to my infinite potential. He shared so much insightful information with everyone that was valued so much higher than what he charges. I learned a ton about my brand, soulful marketing, & making a positive impact on my community. I’m super grateful I did his program. I would recommend Matt’s program to ALL soulful entrepreneurs. Thank you!
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The Founder Doctor
Hi! I'm Calvin Cummings, The Founder Doctor. I'm on a mission to help 1,000 founders and business owners transform their under-performing businesses (and exit successfully) by 2030, so they can live the life of their dreams.
Matt Gray and the Founder OS Program have given me the clarity, operating system, and community to scale my new online business and take it to the next level. I was able to grow my LinkedIn audience to over 2,500 followers and 500 newsletter subscribers.
My favorite thing about the Founder OS Program is the community he's built in Skool and the weekly Q&A calls with Matt himself, which have been invaluable!
If you are in business and struggling, wanting a proven Internet Legend to help you get reinvigorated and take it to the next level, you owe it to yourself to sign up for Matt's Founder OS Program today!
