It's driven $13.8 million in ARR to my businesses. It enables me to travel the world, work 3 hours a day, and convert my audience into paying customers while I sleep.

And I'm not some "lucky" exception.

I've taught this system to 1,000+ founders, like Steve Gatena, who went from 0 to $7 million a year with his new SaaS product.

This system is Content GPS, and the idea behind it is simple -

Your content should be your hardest-working sales rep. (Click to tweet)

There are only 2 reasons people don't buy from you:

1. They don't want what you sell
2. They don't trust you

The Content GPS solves both of these and helps you build a $50K/month brand by turning your brand into an asset.

How to make $50,000 a month in 3 steps:

1. View your personal brand as an appreciating asset
2. Create simple content to attract your audience
3. Build your owned audience, ask them what they want, and give it to them

Let's do it!

______

Free 59-Minute Masterclass on Building a $50,000 / Month Business

712 founders joined my LIVE CEO Coffee Break 3 days ago. We had an absolute BLAST. In the call, I did a deep dive into how to use Content GPS to make $50,000 a month.

We’re putting up the replay for a limited time

Watch it here:

​https://founder-os.wistia.com/medias/0ph6l6bhs3​

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1) View your personal brand as an appreciating asset

Let's get one thing straight:

Your personal brand is the most valuable asset you'll ever build.

When you create content consistently, you're making deposits into an asset that never stops paying dividends. Compound interest multiplies your personal brand just like it multiplies other investments.

The S&P 500 grows by 10% a year.

My personal brand grows by 10% each month. It TRIPLES each year.

Yet, people happily invest thousands into stocks, but can't commit to 30 minutes a day on LinkedIn.

Why?

Let me guess - if you're like most entrepreneurs, you get tripped up by 2 big myths:

Myth #1: "I need to be an expert before I put myself out there."

Reality: Expertise comes from taking action, not waiting for perfection. Start now, learn as you go.

Myth #2: "I don't have time for content creation."

You don't have time NOT to create content. It's the best investment you'll ever make.

For the first time in history, ANYONE can reach 100,000+ people for $0.

And we're still early to this opportunity. But the later you start, the harder it gets.

Here's how to seize it:

2) Create insanely simple content to attract your audience

Simple offers are easy to want. Simple messaging is easy to trust. Insanely simple doesn't mean low-value generic content. It means take something people think is hard and make it simple for them. Especially in conservative niches, people are tired of the jargon. They crave simplicity.

Simplicity makes your offers easy to want and your message easy to trust. Take something people think is hard and make it simple for them.

Simple content ≠ generic content.

Explain something people think is hard and make it simple to understand.

Academics love jargon. Conservative industries love jargon. But Gen Z & Millennials will make up 60%+ of the workforce soon. They hate jargon and crave simplicity.

Example -

This newsletter explains how to make $50,000 a month (hard) in language a 4-year-old can read (simple). Why? 50% of Americans can't read above readability grade 7. So I'd rather reach many with my message than sound smart.

Here's how to create insanely simple content:

1) Do the Ikigai exercise to find your zone of genius

2) Use the Organic Content Funnel system to create abundant content (watch this video)

3) Use Hemingway Editor to make all your content readability 6 or lower (link)

4) Do steps 1-3 for 6 months

3) Build your owned audience, ask them what they want, and give it to them

Don't build your house on rented land.

Your social media audience is "rented". That's because LinkedIn, X, and Instagram can shut down your account anytime. Therefore, you need to own your audience. Guide people from social media to an email list. Then, deliver so much value they can't imagine leaving.

How to do it:

1) Build irresistible lead magnets and promote them on social media

2) Write a weekly newsletter giving away all your secrets

But a newsletter alone doesn't make you money. You need a product to monetize it. Building a product isn't hard.

What people think building a product is like:

1. Meditate for years in a cave
2. Find a unicorn software product
3. Hire 500 engineers with VC money

What building a product actually is like:

1. Ask your audience what they want,
2. Give it to them

The biggest monetization mistake founders make is they build before they sell.

Sell before you build.

To make this full circle for you:

How do you make $50,000? Provide $500,000 in value. The more value you provide on your socials, your newsletter, and your product, the faster you'll get to $50K.

How to get to $50,000 a month EVEN faster

To make your journey to $50,000 a month even faster, I have 2 resources for you:

1) Founder OS

People's attention spans are f*cked. I can only go so deep in a newsletter. In Founder OS, I give you all my plug-and-play systems to make $50,000 a month.

​>>> Apply for a Founder OS Consult​

2) The $50,000 MRR Checklist

In this resource, I list out every single step you need to take to go from 0 to $50k a month:

• Finding your Ikigai
• Writing content that attracts leads
• Building your very first digital product

​>>> Get the $50,000 MRR Checklist​

As a general rule of thumb, if you have more time than money, use the checklist. If you have more money than time, apply to Founder OS. It's the fastest way to $50,000 MRR.

Regardless of where in your journey you are, I'm rooting for you.

Did you enjoy this edition? Share it with one fellow founder via text, social media, or email by copying and pasting the link below:

​matt-gray.ck.page/posts/do-this-to-make-50k-per-month​

Let's win together,

Matt

PS. The price to join Founder OS and Founder OS+ will increase permanently on October 15th.

In Founder OS, I give you all the systems you need to make $50,000 a month with Content GPS.

In Founder OS+, we don’t just give you the systems - my team builds them for you. We build your $50,000 / month Content GPS system through a dedicated Brand Strategist and weekly coaching hours. You get access to world-class talent that helps me with sales, emails, socials, etc. Book a Founder OS+ consultation now​

​Apply for a consultation now to save $1,000+ by joining Founder OS, and $3,000+ by becoming part of Founder OS+ — before the price goes up on October 15th.

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