How I Built My 7-Fig Brand (and the System I Used)

In my businesses, this system helped me scale significantly.

At one point, applying this system helped me grow my businesses into multi-million dollar organizations.

When I leaned into this system, I found myself able to work fewer hours, travel more, and still see sales come in while I wasn’t actively working.

And I'm not some "lucky" exception.

I’ve shared this system with hundreds of founders. One of them, Steve Gatena, used it in his own way and saw unusual results, a high 7-figure annual revenue. His growth was extraordinary, not typical.

The system is the Content GPS, and the idea behind it is simple.

Your content should be your hardest-working sales rep. (Click to tweet)

There are only 2 reasons people don't buy from you:

1. They don't want what you sell
2. They don't trust you

The Content GPS solves both of these and is what helped me build a sustainable brand by turning my content into an asset.

The 3 steps I used to work toward consistent revenue.

1. View your personal brand as an appreciating asset.
2. Create simple content to attract your audience.
3. Build your owned audience, ask them what they want, and give it to them.

Ready to get started?

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Free 59-Minute Masterclass on Building a Sustainable Business

Hundreds of founders joined one of my LIVE CEO Coffee Breaks awhile ago. We had an absolute BLAST.

‍On the call, I did a deep dive into how to use my Content GPS system to create consistency and sustainability in your brand and business.

Watch it now and take action towards building your own.

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1. View your personal brand as an appreciating asset

Let's get one thing straight:

Your personal brand is the most valuable asset you'll ever build.

When you create content consistently, you're making deposits into an asset that never stops paying dividends. Compound interest multiplies your personal brand just like it multiplies other investments.

The S&P 500 grows by 10% a year.

When I focused on building my personal brand, I saw around 10% growth each month — which, compounded, meant it more than tripled over the course of a year. That was a game-changer for me.

Yet, people happily invest thousands into stocks, but can't commit to 30 minutes a day on LinkedIn.

Why?

Let me guess - if you're like most entrepreneurs, you get tripped up by 2 big myths:

Myth #1: "I need to be an expert before I put myself out there."

Reality: Expertise comes from taking action, not waiting for perfection. Start now, learn as you go.

Myth #2: "I don't have time for content creation."

You don't have time NOT to create content. It's the best investment you'll ever make.

Today, it’s possible to reach 100,000+ people for free — something I’ve seen firsthand.

And we're still early to this opportunity. But the later you start, the harder it gets.

Here's how to seize it:

2. Create insanely simple content to attract your audience

Simple offers are easy to want. Simple messaging is easy to trust. Insanely simple doesn't mean low-value generic content. It means take something people think is hard and make it simple for them. Especially in conservative niches, people are tired of the jargon. They crave simplicity.

Simplicity makes your offers easy to want and your message easy to trust. Take something people think is hard and make it simple for them.

Simple content ≠ generic content.

Explain something people think is hard and make it simple to understand.

Academics love jargon. Conservative industries love jargon. But Gen Z & Millennials will make up 60%+ of the workforce soon. They hate jargon and crave simplicity.

Example -

This post explains how to create a sustainaable and consistent brand (hard) in language a 10-year-old can read (simple). Why? 50% of Americans can't read above readability grade 7. So I'd rather reach many with my message than sound smart.

Here's how to create insanely simple content:

1) Do the Ikigai exercise to find your zone of genius.

2) Use the Organic Content Funnel system to create abundant content (watch this video).

3) Use Hemingway Editor to make all your content readability 6 or lower (link).

4) Do steps 1-3 for 6 months.

3. Build your owned audience, ask them what they want, and give it to them

Don't build your house on rented land.

Your social media audience is "rented". That's because LinkedIn, X, and Instagram can shut down your account anytime. Therefore, you need to own your audience. Guide people from social media to an email list. Then, deliver so much value they can't imagine leaving.

How to do it:

1) Build irresistible lead magnets and promote them on social media.

2) Write a weekly newsletter giving away all your secrets.

But a newsletter alone doesn't make you money. You need a product to monetize it. Building a product isn't hard.

What people think building a product is like:

1. Meditate for years in a cave.
2. Find a unicorn software product.
3. Hire 500 engineers with VC money.

What building a product is really like:

1. Ask your audience what they want,
2. Give it to them.

The biggest monetization mistake founders make is they build before they sell.

Sell before you build.

To make this full circle for you:

The principle I used: aim to give 10x more value than the price of your product. For me, thinking this way helped me cross many income marks.

The more value I provided on my socials, my newsletter, and my product, the faster I was able to hit my milestones.

‍Here's a resource I used to help me scale to my number consistently. ​

The Consistency Checklist: the exact steps I followed when I was working on scaling my business.

In this resource, I list out every single step I took to get to where I am.

• Finding your Ikigai.
• Writing content that attracts leads.
• Building your very first digital product.

​>>> Get the Consistency Checklist​

I'm rooting for you.​

Let's win together,

Matt