Want to know the secret behind my $630,000+ monthly income?

It's all about systems.

Inside Founder OS+, my team and I not only teach these systems but also install them for you:

→ Custom Content GPS
→ Irresistible offer creation & packaging
→ Personal brand building
→ Newsletter & CTA optimization
→ 1-1 coaching Just like Zach Murray, who went from $2k to $110k+ MRR after joining.
​
Ready to steal my systems and team? Click below to apply.

​>>> Apply for Founder OS+​

How to create a funnel map

Pop quiz:

What do you see when you look at this image?

Are you looking at:

1. A Canadian dude reading a book in his cottage?
2. A founder running two 8-figure businesses?
3. Both?

If you picked 3, you’re right. When I spent the summer in the Alps, I got a text message every week with the core metrics telling me my business was growing strong. Then I spent the day exploring the mountains. This is my reality. And it can become your reality, too.

How?

You need two things:

a) A systemized business that runs on autopilot

b) A personal brand that makes money while you sleep

But you can't build any of them without having clarity on your processes. The biggest reason why founders don't build systems is that they don't know which ones they need. They don't know which systems they need because they haven't mapped their business.

Today, I'm going to help you create your funnel map in 3 simple steps:

Step 1: Map out your funnel

Step 2: Identify the "Un-F*ck-Up-Able" Funnel Stages

Step 3: Design Your Company Accountability System

Once completed, it gives you an actionable roadmap to founder freedom. If you follow these steps, you can travel anywhere in the world while running your business:

Step 1: Map out your funnel

Your entire business consists of just two mega systems:

1. Growth System: your system to get new customers
2. Fulfillment System: your system to serve your customers

Until you have both of these systems mapped out, your business is a black box. You rely on muscle memory. That makes it impossible to delegate tasks and caps your growth.

So how do you map out your systems?

For each system, follow 4 steps:

1) Grab a pen and paper (or a digital whiteboard)

2) Map out the starting points

For the Growth System, this is usually the first time a prospect sees your content. LinkedIn content, for example. For the Fulfillment System, it's when you closed a new sale and onboard a new client.

3) Map out the endpoints

The last step of the Growth System is making the sale. The last step of Fulfillment is usually asking for a testimonial or referral.

4) Fill in the gaps between the start and end.

Ask "Then what?" after each step. Keep adding boxes until your funnel is fully mapped.

5) Connect the dots

Use arrows to show the flow a prospect moves through.

When you're done, it should look something like this:

These flowcharts may seem basic, but that's the whole point -

To make your business so simple that others can easily understand it.

It gives your team instant clarity on what you do and how you do it. Plus, these "maps" form the foundation of your operating system.

Step 2: Identify the "Un-F*ck-Up-Able" Funnel Stages and assign Playbooks to them

Documenting everything doesn't work. It will take you months. And by the time you're done documenting, your processes will have evolved, so you'll have to start again. It's never-ending.

Here's what to do instead:

Apply the 80/20 rule to documenting processes.

Document ONLY the most critical tasks that drive real value.

Ask yourself:

"Which parts of the process can we absolutely not afford to f*ck up?"

Look for stages in your funnel that are:

1. High stakes

2. High potential for human error

These are your "Un-F*ck-Up-Able Stages." Usually, these are 10-20 stages of your entire business. Each one deserves its own playbook.

At Founder OS, we follow a "Document while doing" rule -

We create playbooks while we work.

Use our 3-step workflow:

1. Record yourself doing the task using Loom. As you do it, walk through how you're doing the task and why you do what you do.
2. Loom will transcribe your video. Copy that transcript into my playbook creator to draft a Google Doc of the process.
3. Add the Loom to the Google Doc playbook. Proofread the process.

(by the way, you get instant access to all our playbooks inside Founder OS)

It's not rocket science, and it's effective:

Because you're only documenting the most important stuff, these playbooks actually get used.

Step 3: Design Your Company Accountability System

Good people can't beat bad system design.

When your playbook's suck, even good hires end up doing bad work.

As a founder, it's your responsibility to give your team great systems to work within. To empower them to do their best work. That's what you did in step 2. But you still need good people to do the work.

How to do this:

"Who on my team is uniquely accountable for ensuring that this step of the process is done the right way?"

By "right way", I mean according to the playbooks you documented. See how this all fits together?

To keep track of all this, I map out my team and the funnel in my Accountability Sheet:

It maps out every team member’s:

• System Ownership
• Role Name
• Location
• KPIs

It's simple, but the clarity it provides eliminates the phrase "that's not my job" from your company.

The Accountability Sheet also shows you:

• Who's overworked (too many accountability bullets next to their name - usually you)
• Who's under-capacity (not enough bullets)
• Which roles you need to hire for next (the ones that remove critical accountability from your plate)

It also makes hiring new people easier. When hiring for a new role, simply make the "responsibilities" equal to the funnel step you expect them to own.

The goal of the Accountability Sheet is simple:

To have 0 accountability bullets next to your name.

When you get there, your business does all its critical operations without you. It enables you to go on vacation whenever you want and return to a healthy business.

None of this will happen overnight.

But if you start mapping out your funnel today, you have a roadmap for freeing yourself from the day-to-day.

Wrap up

I hope this helps.

Of course, there is a simpler and much faster way to get out of the daily grind -

Let others build the systems for you. Or, even better, get access to proven plug-and-play systems that you can apply instantly.

That's exactly what we give you inside Founder OS+. In Founder OS+, we build out these systems for you.

You get:

• A dedicated Brand Strategist to help you implement proven systems
• The 100+ plug-and-play systems I use to run my business
• Access to my mentorship in group coaching calls

​>>> Apply for Founder OS+​

Now, if you're not ready to take that step, that's fine. I have a $0 resource for you.

To make it even easier for you to build yourself out of your operations, I created Playbook Creator OS. It's a simple system to help you:

• Document your Un-F*ck-Up-Able processes
• Turn Loom transcripts into tactical playbooks

​>>> Access Playbook Creator OS​

Let's win together,

Matt

P.S. Whenever you're ready, there are 3 ways I can help you:

#1: If you want to learn more about how to create a funnel map, check out my YouTube video on Why You Need to Do Hard Things (87km Misogi Challenge)​

​​#2: I’ll pay you $1,000 for each founder you refer to Founder OS. Just copy this link and send it to 5 founder friends: https://www.founderos.com/claim?referred_by=

#3: Book me as keynote speaker. In my talks, I share practical strategies and systems for audience growth, brand building, and automation.