Showing Millionaires How to make $10,000,000

Why This Mastermind?

The goal is simple but ambitious: help each founder unlock the battle plan to $10 million a year through organic content. It’s not just about the money; it’s about clarity, strategy, and fun. I want to see what magic we can create together, how we can push each other to new heights, and ultimately, how we can scale our businesses to that coveted 8-figure mark.

The Stakes Are High

I’ve spent months preparing for this event, and it hasn’t been easy. I’ve helped hundreds of founders through Founder OS, scaling businesses to $5 million in profit per year. But this mastermind is a different beast altogether. The stakes are higher, the expectations greater, and the room full of people who’ve already achieved incredible success.

As the event approaches, the nerves are setting in. Will this be everything I’ve dreamed of? Will these founders walk away with a life-changing experience? There’s no middle ground here—it’s either a massive win or a crushing loss.

The Three Archetypes

To structure this mastermind, I built it with three people in mind:

1. Scot - The Creator
   Scot sold Classy to GoFundMe for $1 billion. He’s now using the same playbook to help CEOs scale from $1M to exit. My goal? To help people like Scot set up a content machine that drives endless leads.
2. Mark - The Coach
   Mark was the first CFO of Shopify, a $50 billion company. He’s looking to scale his coaching business from $1M to $5M a year. My mission is to help him grow his social media audience from zero to 100k+ and craft a clear battle plan to triple his client base.
3. Sean - The Founder
   Sean has been an INC 500 founder for three years in a row, generating over $200 million in revenue in the last three years. He’s aiming to grow his newsletter and media company to $10 million within the next two years. My task is to accelerate that growth so he can hit that target in 12 months, leveraging the systems I’ve built growing Herb to 14 million people and millions of emails.

The Outcomes

There are only three possible outcomes for this mastermind event:

• A: All the founders get the battle plan to $10 million, are thrilled with the experience, and tell their friends about it.
• B: A couple of founders enjoy it, while the rest regret attending.
• C: Everyone walks away disappointed.

There is no option D. This event will either be a resounding success or a significant failure.

Building the Future of Masterminds

Most masterminds are old school, but I wanted to create something new and innovative. Modern growth strategies, secrets not shared online, and cutting-edge tactics for scaling online businesses—this is what the Founder OS Mastermind is all about. We’re focusing on helping founders dial in their MOAT—Monetization, Offer, Audience, and Team.

I believe two key trends are defining the future of entrepreneurship:

1. Brands Are Founder-Led: Founders must leverage their personal brands and storytelling to develop deep and meaningful relationships with their customers. People follow people before they follow brands.
2. Every Brand Is a Media Company: The best founders of tomorrow are building a fanbase through organic content today. But most find themselves on a content hamster wheel. That’s why it’s crucial to build a content system that drives audience growth and brand loyalty.

The Transformation

Most founders struggle with slow audience growth, unclear vision, uncertain monetization, hiring bottlenecks, and the solopreneur struggle. My goal is to help these founders transform by providing:

• A 20% monthly audience growth plan
• A clear legacy and crystal clear North Star
• An 8-figure battle plan
• A sticky product and a founder flywheel
• A talent magnet team and a legendary network
• The most fun they’ve ever had while building their empire

The Secret Sauce

Of course, I can’t share everything that happened at the mastermind—it’s a super-secretive event, after all. But here’s a taste of the core insights we covered, which can help anyone scale their business from $1M to $10M a year.

1. Create a Founder Flywheel:
   This is the self-propelling system I developed to 10x the results of my efforts and rapidly grow my brands. It starts with putting yourself out there, creating content with your name and face behind it, and building trust with your dream customer.
2. Be a Talent Magnet:
   The best CEOs are talent magnets. Prioritize hiring people who are smart, work hard, have high integrity, and grit. These are the weapons that will unlock your potential to scale your business.
3. Build a $10M Content Engine:
   To get attention, you need to be in front of your ideal audience regularly. Leverage a content waterfall system, turning one piece of content into multiple formats and driving all that attention to revenue through call-to-actions.
4. Your Network Is Your Net Worth:
   Surround yourself with people who have already been where you’re trying to go. Proximity is power, and your network will accelerate your growth like nothing else.
5. $10M Vision and Accountability:
   If you’re serious about scaling your business, you need a clear North Star. My vision is to help 100 million founders automate their businesses and get to $5M profit per year. What’s your vision? What are your goals for the next 10 years, three years, and one year? Clarity and accountability will turn your vision into reality.

Was It Worth It?

So, was I able to help these 20 millionaires achieve their $10 million goals? Don’t ask me—ask them.

What they’ll tell you might just inspire you to start your journey toward that 8-figure mark.

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