Words Can Change The World

People often get caught up on saying the "right" words to try and convince their audience to take action...

This is the wrong frame of mind.

Because it's not about what you say - it's about your audience feeling seen and heard.

That's why the foundation of great copywriting is understanding your audience.

Before you put pen to paper or fingers to keyboard, take the time to research your target audience.

Identify their needs, desires, and pain points.

The true power of copywriting lies in the ability to CONNECT with your reader.

Understanding your audience allows you to craft a message that resonates with them on a deep level.

Create detailed buyer personas and use them as a guide when writing your copy.

Speak their language, address their concerns, and show them that you understand their world.

‍

People are hardwired to connect with stories.

They help us make sense of the world and evoke emotions that influence our decisions.

Harness the power of storytelling by weaving relatable, engaging stories into your copy.

Use vivid details, create compelling characters, and structure your story with a clear beginning, middle, and end.

Show - don't tell - and let your audience feel the impact of your message through the power of narrative.

Great copywriting doesn't need to be complex or filled with jargon.

In fact, the most effective copy is clear, concise, and easy to understand.

As much as possible, you want to try and keep your writing at around a 4th-grade reading level. (You can use the Hemingway App to help with this.)

Be ruthless in cutting unnecessary words, tightening sentences, and polishing your message.

Avoid unnecessary adjectives and adverbs, and eliminate any fluff that doesn't add value.

Read your copy aloud to catch any awkward phrasing or inconsistencies.

Be direct, and always prioritize clarity over cleverness.

Confused readers don't take action.

Put in the extra energy to do as much of the "thinking" as you can for the reader, and you'll see an increase in engagement and action.

Emotions drive our decisions.

People act based on their emotions, and THEN justify with logic.

In order to create persuasive copy, you want to tap into the emotions that motivate your audience.

Identify the key emotional triggers that drive their actions, such as fear, desire, or curiosity.

Use these triggers to craft compelling headlines, calls-to-action, and stories that evoke the desired emotional response.

When your copy makes your audience feel something, they're more likely to engage, share, and ultimately, take action.

People are more likely to trust and follow the opinions of others, especially when making purchasing decisions.

Leverage social proof by incorporating testimonials, case studies, and endorsements from satisfied customers in your copy.

Share success stories and showcase real-life results to build credibility and trust with your audience.

The more your prospects see that others have benefited from your product or service, the more likely they are to believe in its value.

When readers hear about the stories and experiences of others, it also helps them more easily envision themselves getting similar results.

Testimonials also make for great stories, and as I've already mentioned - we're suckers for a good story.

A sense of urgency can be a powerful motivator in getting your audience to take action.

Use deadlines, limited-time offers, or exclusive bonuses to create a feeling of scarcity and encourage immediate action.

Be genuine in your approach, and avoid using false scarcity tactics that can damage your credibility.

When your audience feels that they might miss out on something valuable, they're more likely to act quickly and decisively.

Even the most seasoned copywriters can't always predict how their audience will respond to their work.

That's why it's crucial to test different versions of your copy and optimize based on the results.

Experiment with headlines, calls-to-action, and formatting to see what resonates best with your audience.

Use analytics and conversion data to determine which approach is most effective, and continue refining your copy over time.

Copywriting is an ever-evolving art form.

Stay up-to-date with industry trends, best practices, and new techniques to continually improve your craft.

Read books, attend workshops, and learn from other successful copywriters.

The more you invest in your own growth and development, the better your copywriting will become.

Here are some of my favorite resources:

The Adweek Copywriting Handbook

Marketing Examples

Twemex (use to find and study top-performing Tweets)

There you have it, 8 Copywriting Principles that will take your writing to the next level.

I hope you find them helpful.

As a friendly reminder, I'm opening up a few spots to speak with founders who are serious about growing their brand and audience in the months to come...

...and are interested in joining my brand-new 12-week premium Founder OS Grow & Monetize Accelerator.

After this next cohort beings, I won't be opening up spots to join for a month.

So if you're ready to take action and start seeing results, I HIGHLY recommend you consider joining.

To apply for your call, just click here.

Let's win together 🥇

Matt

P.S. Whenever you're ready, there are 3 ways I can help you:

#1: I just launched a new YouTube Channel. I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff, and give me a like and subscribe.

#2: Promote your brand to over 47,576 subscribers by sponsoring this newsletter (booking into May 2023).

#3: Follow me on Twitter and LinkedIn for more operating systems, marketing tips, and community-building systems.

Are you serious about growing a community around your personal brand?

Then you need to check this out 👇

‍

‍

This week’s newsletter is brought to you by Beehiiv.

Beehiiv is the only email service provider with a built-in referral program. Explode the growth of your newsletter by using the most powerful persuasion tool out there, word of mouth.

Start growing your newsletter faster here.

I've created an awesome guide that I want to give you (to help you unlock new content-creation skills).

I summarized 10 years of learnings into a Content Playbook. It has 10,000 hours of mastery summarized in 2 pages.

Share this newsletter with 1 friend and you will get access to this $149 resource for FREE.

Share using the Click to Share button below:

See you again next week!