Become too good to ignore. Create a content empire & earn dollars…Not just likes

Discover the exact content system used to generate $5 million in recurring annual revenue, create a community of 14 million with ZERO ad spend, and add 815,000 new followers in less than 12 months

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What experts are saying

Scot Chisolhm


This is the most curated group of founders I’ve ever been a part of. It’s truly heavy-hitters only.

Harley Finkelstein


The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met.

Sahil Bloom

SRB Holdings

The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.

Codie Sanchez

Contrarian Thinking

Matt can take you from 0 to 60 with a personal brand... fast. I'd listen to him.

Musk. Zuckerberg. Jobs. Gates.

Like the conquerors of legend - Alexander the Great, Julius Caesar, and others. These founders set out to create their own modern empire.

And they did it.

But here’s the cold, uncomfortable truth.

Most founders are trying to build an empire while playing in a sandbox.

Because even if they don’t have aspirations as big as Jobs or Musk…

They still have to SHOW UP like they’re planning to decimate the opposition and leave a legacy that will last for generations.

Otherwise, they’ll be overtaken and left in the dust by the competition.

Over the past 14 years I’ve managed to build not just one, but THREE modest empires.

My first I sold for 8-figures. The second I’ve scaled to $5M ARR and a community of 14 million with ZERO ad spend. And my third is currently growing at 30% per month, and is regularly getting featured by major sources as a “brand to follow.”

How did I do it?

With content.

That’s right. The importance of content cannot be overstated. Content increases your surface area for acquiring new clients, making incredible connections, and generating large amounts of cash.

However most founders suck at creating content. And it’s limiting the growth of their business.

Luckily, you’re about to discover the closest thing to an empire-building cheat code.

Over the past 14 years, I’ve also spent millions to sit under leading experts from YouTube, Google, Morning Brew, and Meta. I’ve learned the best frameworks for scaling content, scaling brands, and building revenue.

And invested 40,000+ hours into creating 36,000 pieces of content.

The combination of my experience and efforts has allowed me to distill the process of creating a Content Empire into a simple, straightforward series of systems. And will work for almost anyone.

Are you ready to start building your own Content Empire?

Unlock Lifetime Access for $150

What You'll Discover In Content Empire OS

Course Curriculum

Module 1
Distribution Revolution

Discover the proven framework that will serve as your “master plan” to build your online empire.

Module 2
Content OS

Discover your niche, audience, and content categories to stand out online.

Module 3
Niche OS

Draw in your ideal audience and discover how you can become #1 and leave your competition in the dust.

Module 4
Mastery Mindset

Unlock the living legend inside of you and leave a legacy. Master the system for endless creativity.

Module 5
How to Create 30 Pieces of Content in 30 Minutes

Discover my 30 pieces of content in 30 minutes system and schedule out 60 days of content.

Module 6
Founder OS Content Idea Machine

I’ll reveal my personal Content Idea Machine. You’ll never struggle to come up with ideas again.

Module 7
The 5-Year Reflection

Discover a simple exercise that allows you to confidently write viral content.

Module 8
Founder Flywheel

Once you see how content fits in with your goals, your success becomes practically guaranteed.

Module 9
Omnipresent OS

Discover my compounding content system, which makes your content show up everywhere.

Module 10
Copywriting OS

Discover how to write memorable, impactful, and persuasive copy. Be a top 10% content creator.

Module 11
280 Powerful Hooks

Discover 280 powerful proven hooks that you can use to attract your ideal customer.

Bonus Lessons

Module 12
Thread System

Copy and paste this system to 10x your content creation.

Module 13
Content Creation Tools

Automate. Eliminate. Delegate.
My personal tool stack.

Module 14
Content Empire Checklist

Follow this proven checklist and make your empire a reality.

It’s Time To Start Building Your Content Empire


  • 14 years of brand-building experience packed into an actionable 2-hour course
  • 14 easily-digestible and highly-actionable lessons
  • The 3 key components essential for a profitable personal brand
  • My step-by-step system for creating a 60-day content cue in less than 1 hour
  • How to create 30 pieces of content in 30 minutes
  • Mastery Mindset
  • And much more...

“Prior to working with Matt, I believed building a personal brand was a waste of time and a distraction to building my business. After reading several of his emails, I was convinced it was worth a try.

Since learning Matt’s systems I’ve grown my LinkedIn following to 25k, launched a podcast that does 2.5M downloads per month, and have surpassed my first $1M ARR in my new SaaS business. If you’re looking to grow your reach, engage big audiences, and drive monetization for your business Matt has tools you can implement immediately. No matter where you’re at, you can start with Matt.”

Steve Gatena



Michael Novotny

Founder, Side Product Led Growth

As a Founder there are so many tasks and priorities to do, it feels overwhelming. I've seen first hand how Matt's system turns the chaos into order. As a Founder this is life saving. One less thing I have to worry about and a system is something that I can count on to build on to get results in growing my audience. This is essential building blocks for creating a brand. Matt's demonstrated this with multiple corporate brands and a personal brand. Not a better person to learn from and I am thankful for Audience OS.

5 stars

Michael Gruen

Connector-in Chief

Hey there, I'm Michael Gruen – serial entrepreneur, savvy investor, and lover of all things risky. I've founded more successful companies than I have fingers, including Sway House, TalentX Entertainment, and TalentX Gaming. I'm always on the lookout for new opportunities to push the boundaries of what's possible in the world of business, and that's where my trusty mentor Matt comes in. He's been with me through thick and thin, guiding me with his Jedi-like wisdom and always-on-point advice. Thanks to him, I've been able to achieve my goals, develop my skills, and unleash my inner business beast.

Content Empire OS is the ultimate game-changer for any entrepreneur or content creator looking to level up their communication skills and personal brand. It's like having a personal coach and cheerleader rolled into one – don't miss out on this golden opportunity to unleash your inner creativity and stand out from the pack.

I would recommend Content Empire OS for entrepreneurs, investors, and content creators looking to improve their communication skills and create more effective content. The program's are particularly helpful for those looking to develop a stronger personal brand and stand out in their industry. If you're an entrepreneur or content creator looking to take your game to the next level I can't recommend this highly enough!

5 stars
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Leon van der Laan

Remode Ventures MB

5 stars

Rob Hoffman

CEO of Contact Studios

Matt’s courses have taught me tons of great strategies over the years that have been essential to growing my business where it is today! The proof is in the pudding — Matt’s used these strategies to grow massive audiences and doesn’t hold back in sharing the secrets to his success in his courses. After being stuck on a plateau, I learned audience growth strategies from Matt that helped me get to the next level and build a multiple 7-figure business.

5 stars
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Kyle Thomas

Founder-The UpEmployment Program

5 stars

Chad Goodman


Matt is the mentor every startup founder needs in their corner. He is world class at scaling and operating profitable businesses; it’s not luck when you do it 3x. He has put in the work to become an expert in all areas of taking a startup from 0–100 and graciously shares all he knows. When Matt talks, you listen.

5 stars
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5 stars

Andy Mewborn

Founder, Tenderfoot

A 30-minute converstaion changed my perspective on audience growth. I was at 32k on Linkedin. Two months later I was over 100k on LinkedIn. Not kidding. As with anything, you have to be consistent with Matt's strategy and tactics, and if you are, they work. If you're on the fence about taking Matt's course, just do it and you won't be disappointed.

5 stars

Nick Gray

Founder, The Knowledge Nook

Matt Gray's Content Empire OS has revolutionized The Knowledge Nook with its incredible features. Thanks to this powerful tool, we have been able to effortlessly create and distribute top-notch content to thousands of product people, resulting in an impressive 300% growth in our audience. The platform is extremely intuitive and has enabled us to optimize our content creation and distribution process with ease. We are grateful to have discovered such a valuable and indispensable resource in Content Empire OS.

5 stars


I’ve made clients $8 million, but have struggled to know how to grow my own audience and build out my own personal brand. Content Empire OS is essentially the paint-by-numbers version of a 7-figure content strategy. Everything Matt shares is extremely clear and actionable, plus some of the systems he covers will easily half my content creation time. I can’t wait to see how fast I’m able to build up my personal brand following these systems.

5 stars

Spencer Murphy

Co-Founder, Media Scaling

My name is Spencer Murphy, co-founder of Media Scaling. At Media Scaling we work with Personal Brands & Podcasts to exponentially grow their brand with our Social SEO System. Content Empire OS has helped us put out over 1,500 pieces of short-form content, generate over 16 million views, and add over 500,000 followers and subscribers within 3 months for a client starting nearly from scratch. Matt has extreme work ethic, attention to detail, and the experience to help creators and founders scale their content & business empires much more efficiently. I'd recommend Content Empire OS for any creator looking to improve their content systems, whether just getting started, or even if you have an audience already in the 100s of thousands, Content Empire OS will be an extremely valuable resource.

5 stars

John Paterson


I’m John Paterson, the CEO of Quadshift, an acquirer and operator of vertical market SaaS companies. We are looking to attract inbound interest from companies considering selling their business to us, talented individuals to join our team and investors to fund our acquisition strategy. Content Empire OS has helped us generate and execute a content strategy that builds an audience to meet these objectives. Matt is a seasoned and creative content strategist and practitioner, who shares his insights and tactics in a perfectly digestible package. I would highly recommend Content Empire OS.

5 stars
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Michael GRUEN and

5 stars

Brett Adcock

Founder/CEO at Figure

Since learning Content Empire OS, I increased my Twitter following from 5,000 to 94,000. These followers have led directly to investors, amazing hires, and newsletter growth. Great content is an asset and Matt is the best at creating engaging content that converts.

5 stars


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